How Fulham FC use Pulsar to reveal insights in fanbase composition & behavior

 

Modern sports teams possess some of the most passionate and active fanbases around – highly dynamic audiences that are constantly evolving their relationship based on pitch-side moments, transfers and a myriad of factors away from the field. 

So how does the insights function at a Premier League team understand the nuances of an ever-changing audience? How does it learn what’s driving fan behavior, and map the impact of sponsorship and commercial activities? 

 

 

We spoke to Tim Griffith, Head of Strategy & Insights at Fulham FC, about how Pulsar TRAC informs the team’s understanding of its fans.

In this case study, you’ll discover how Fulham use Pulsar to: 

• Understand the distinct communities who make up their global fandom 
• Track how specific players & topics drive discussion
• Measure the impact of commercial campaigns, including the annual kit release 

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