Four ways to use insights for policy and communications: Advanced audience intelligence for government

The ways people discuss politics are constantly evolving as technology creates an entirely new ecosystem for communication. You need a dynamic insight solution for responsive policy communications and insight.

The good news is: we can help. Pulsar’s G-cloud certified social data research is uniquely positioned to deliver continuous insight, and help you make the best decisions to inform policy.

Discover audiences you need to be listening to

Social segmentation persona development helps you understand how to prioritize and reach certain audience clusters. Track the development of the most discussed features over time, to inform key drivers of conversation about certain topics to develop policy.

Case Study: FSA

Problem

How can you wrangle data to help you predict, rather than just report, on outbreaks of diseases in order to inform the wider public?

Solution

The Food Standards Agency started looking into the true potential of different data streams around people’s illnesses in 2014. Twitter was identified as a key platform for sharing spur-of-the-moment thoughts and feelings, like feeling unwell. Zooming in on the highly contagious (and equally notorious) norovirus, they could soon identify correlating words users shared to describe the disease, such as ‘puke’, ‘vomit’, the more scenic descriptions ‘chunder’ and ‘vomcano’ as well as other symptoms like ‘diarrhoea’.

Conclusion

Using tweets to communicate early warnings to the general public about the norovirus is now something the FSA can do, thanks to their approach to different types of data. Using social media data to help predict, rather than just report on diseases such as the norovirus is something the Food Standards Agency (FSA) can now do at an 70% accuracy level.

 

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