Resources

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How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

The future of social media research

Using Social Panels to manage a major retailer’s loyalty programme

Identifying the Main Home and Garden Influencers

Competitive-oriented Category Landscape

What’s up on WhatsApp: connecting with an audience of millenials

Viral: tracking the spread of flu on social media

How Rubicon used WhatsApp to keep its appeal for British Asian Millennials