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Viral: Tracking the spread of Flu on social media

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This report dives into the use cases around audience intelligence for the healthcare and pharmaceutical industries, using research around flu and colds. Download this report to see how healthcare and pharma companies can benefit from data-led research, for example by uncovering opportunities for product innovation (comfort beats medication!), why pop bands have more impact on conversation than the time of year when it comes to flu, and how outbreaks of viruses are predicted using social media data.

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