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Shake
Case study

How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

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Gangnam Style and Harlem Shake were viral phenomena, generating billions of views. In this case study, we deep-dive into these two famous dance parties that made the world go (temporarily) crazy, by tracking how this content spread online, giving us insightful views into "how stuff goes viral" - and what role the audience actually plays when it comes to virality.

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