How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

3rd July 2015

Gangnam Style and Harlem Shake were viral phenomena, generating billions of views. In this case study, we deep-dive into these two famous dance parties that made the world go (temporarily) crazy, by tracking how this content spread online, giving us insightful views into “how stuff goes viral” – and what role the audience actually plays when it comes to virality.

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How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

Spotlight

How to escape a PR crisis: how podcaster Andrew Huberman lived a quintuple life and survived to tell the tale

Pulsar Research Director Deanna Tserkezie wins place on SIL Insider 50 list

The Audience of Sustainability – with Jess Francis and Oliver Orlik of McCann Worldgroup

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Boeing’s Reputation Crisis: from cabin blowout to brand fallout

Greenwashing: when audiences call out brands

The Audience of Electronic Music in the UK with David Boyle

Introducing Pulsar CONTACTS: the most dynamic Media Contacts Database

See it in action