What does it mean for a brand to be ‘loved’ by audiences?
- Fashion
Not every brand is capable of inspiring feelings of ‘love’. And even those that are face the problem of measuring something that has defied definition for millennia – notwithstanding the efforts of countless poets.
We teamed up with longtime Pulsar clients Pandora to explore the social and audience data behind being a ‘loved’ brand. The result? There is no one one way to be loved by your audience, with contingencies arising from niche community preferences, hero products, and pre-existing brand identity.
In this study, we explore:
- How three different expressions, or archetypes, of love map onto the brands Pandora, Patagonia, Lululemon, UGG and Burberry.
- The language – and emojis – different fandoms use to express themselves.
- How online fandom is distributed across different communities, and how their attention is split across specific product lines.
To download the report, simply fill in the form below👇
This article was created using data from TRAC
