Pulsar joins Access Intelligence to create end-to-end marketing intelligence solution
We are excited to announce that Pulsar has been acquired by Access Intelligence Plc, a provider of SaaS software for the media, PR, marketing and communications industries.
Access Intelligence owns Vuelio, the media monitoring, engagement and evaluation platform; and ResponseSource, a network that connects journalists and influencers to the resources they need. Both products complement the work Pulsar does on the insights and audience intelligence front.
Joining Access Intelligence will allow us to create a proposition directly connecting insight generation to marketing strategy and activation, while unlocking opportunities to reach new audiences.
“Access Intelligence is an ideal new home for Pulsar, and their focus on SaaS makes them a great strategic partner to scale the business and expand our footprint in the PR and communications industry,“ said Francesco D’orazio, CEO of Pulsar.
Conversely, Pulsar will boost the social media and audience insights capabilities of Access Intelligence across its range of products and services.
“Pulsar is the best enterprise social intelligence platform in the market and a great addition to the Access Intelligence Group. This acquisition will enable us to keep our clients ahead in a world where influence shifts in real-time across multiple channels.” said Joanna Arnold, CEO of Access Intelligence.
The deal took the form of stock-swap between Access Intelligence and Cello Health, Pulsar’s previous owner. Access Intelligence and Cello Health have shareholders in common who recognized the synergies between Pulsar and Access Intelligence. Cello Health Plc will be retaining an interest in Pulsar through Consideration Shares.
For our current clients and partners, nothing will change: our teams, products and brands will continue to operate as usual within our new home.
Over the medium-to-long term, you will see us thrive in an environment that nurtures the growth of SaaS businesses, and double down on our goal to help organizations create better marketing powered by real-time insights.
For any questions, feel free to reach out to me directly –Davide Berretta, VP of Marketing – at [email protected].