Helping Mazda gain value from its social media activity

We helped Mazda Europe steer their marketing strategy in a direction that saw them become a social-first brand. Mazda wanted to introduce social media listening as a new way to gather customer feedback and inform its first brand-led marketing campaign in Europe.


Mazda social media listening


Mazda came to us in the position of being a global brand who wanted to push the visibility of social media across the organisation.

In this context it was also clear that their social presence throughout Europe had considerable scope of improvement. Our continuous research has helped identify new opportunities to improve and to provide additional value to users via social media.

Find out how we helped Mazda become a social brand by downloading the case study here.

Where next?


Hot vs hot air: which wellness trends are actually taking off in L.A.?

Some of those wellness “trends” don’t really show up on social media. Others spread fast after media or celebrity prompts

10 days into 2019, how are resolutions holding up?

Does posting about them on social media increase your resolve?