Helping Mazda gain value from its social media activity

We helped Mazda Europe steer their marketing strategy in a direction that saw them become a social-first brand. Mazda wanted to introduce social media listening as a new way to gather customer feedback and inform its first brand-led marketing campaign in Europe.

 

Mazda social media listening

 

Mazda came to us in the position of being a global brand who wanted to push the visibility of social media across the organisation.

In this context it was also clear that their social presence throughout Europe had considerable scope of improvement. Our continuous research has helped identify new opportunities to improve and to provide additional value to users via social media.

Find out how we helped Mazda become a social brand by downloading the case study here.

Author

Ed Hawes