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#CancelNetflix: The communities leading the boycott

Using social media research to map different communities in a fandom audience

How the gaming audience changed over lockdown

How the top concerns of CIOs shifted during Covid

The Airline Social Brand Personality Index: Before and After Covid

US Higher Education: the impact of a tumultuous year on Ivy League brands

Spotlight

The Most Influential TikTok Collab Houses

How charities can use social data to persuade audiences and drive behavioural change