Unbottling Low & No Alcohol Trends Through Dry January & Beyond

Unbottling Low & No Alcohol Trends Through Dry January & Beyond

  • Food and Drink

17th February 2022


A society-wide interest in healthier lifestyles has seen a corresponding rise in low & no alcohol drinks. So what can social, search and audience data tell us about this fast-growing category? 


Trending interest in no/low alcohol


By analysing conversations from June 2020 onwards across platforms including Instagram, Pinterest, TikTok and more, we’ll also be looking to underpin these observations with quantifiable social data, and achieve a greater degree of understanding.

You’ll be hearing from:

  • Alex Bryson, Pulsar Content Marketing Lead
  • Kim Townend, Social Consultant
  • Natasha Preskey, Journalist 


Top low/no alcohol products


Viewing this webinar, you’ll learn:

  • The brands, flavours and types of alcohol that sit front of mind for consumers
  • The perceptions and distinct communities that attach to non-alcoholic beer, hard seltzers and more
  • The measurable impact of Dry January on buying and consumption habits 

To access the recording, simply fill out the form below: 

This article was created using data from TRAC