The Audiences of Sustainability: the digital event
Contents:
What does sustainability mean to marketers today – and what do brands need to know?
In this virtual half-day event, we brought together marketers, strategists and insight specialists to decode the evolving meanings of sustainability across different communities. From behaviours and values to branding and communication, the sessions unpacked one of the most urgent and complex concepts of our time.
Sustainability & Behavior
Zooming in on the behaviors most linked to sustainability, from veganism to train travel, thrifting, activism and more. How do citizens & consumers square the tension between indulgence & compromise, ethics & enjoyment?
Speakers:
Melissa Nassimiha, Insights Manager, Colart
Katrina Russell, Associate Director, Sign Salad
Sustainability & Marketing
What is the relationship between marketing & sustainability? Do purpose and impact help brands grow? Is marketing perceived as part of the problem, and where can it support meaningful change?
Speakers:
Jess Francis, Senior Global Strategist & Sustainability Practice Co-Lead, McCann WG
Michael Hanbury-Williams, Head of Sustainability & Purpose, EMEA, UM London
Jessica Marati Radparvar, Founder, Reconsidered
Eva Taylor, Director, Social Impact, Hootsuite
Sustainability & Meaning
What does sustainability even mean today? This short, introductory session explores the different, and ever-changing, connotations that the topic holds for different audiences, how it has changed over time and what's next.
Speakers:
Davide Berretta, Global VP, Brand & Content Marketing, Pulsar
Alex Bryson, Global Head of Content Marketing, Pulsar
Dahye Lee, Marketing Research Lead, Pulsar
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