How can you use social media data to truly understand if your campaign has been a success? In this case study, a major global retailer is discussed who had been proactively engaging with customers online with a campaign aiming to trigger surprise and delight with gifts via Twitter, Pinterest and Instagram. Then, using Pulsar TRAC, they were able to find out at granular level how successful their campaign was, and how their marketing efforts tied to their sales results.
All fields are mandatory
Get the most complete view of earned content for audiences, brands and markets.Read more →