TRAC

The most advanced social listening and insight tool on the market, combining keyword and content tracking with audience segmentation

All your digital signals in one place

Pulsar TRAC is the only social listening tool bringing together all the signals from your online audience: social, search, media, and web analytics

Global coverage

TRAC understands 185 languages, analyzes topics in 22 languages and tracks sentiment in 26 languages, including Japanese, Arabic and Mandarin (traditional & simplified)

Image analysis

Going beyond basic logo recognition, Pulsar uses deep learning to understand the content and context of any image, from subject matter to color

Audience segmentation

Map the communities in your audience and create data-driven personas using behavioral and affinities data

Vertical AI on demand

Pulsar is the only social listening tool allowing you to leverage AI-powered algorithms to recognize & analyze data from a specific industry, like fashion or food

Visual insights

With over 100 real-time interactive data visualizations, Pulsar allows you to mine your complex social media, search and web data at a glance

More features

Advanced filtering
Get straight to insight with more than 50 filters, allowing you to slice and dice your data by demographics, behaviors, audience segments and affinities
Network analysis
Pulsar’s proprietary network analysis algorithms help you identify the types of conversation, visual creative and audiences behind any topic
Social panels
Context is everything. Listen to custom audience segments like tech journalists, doctors, millennials, or basketball fans using Communities, Pulsar's bleeding-edge audience segmentation solution
Content tracking
Track any digital content (video, advert, website), see how it is shared and who is sharing it. Understand what drives its viral appeal to create more relevant and engaging content strategies

Pricing

TRAC MENTION
Unlimited searches, limited data: flexible, tailored, best for agencies
If you’re looking to set up a whole bunch of trackers, because well, there’s just a lot of different things to research, TRAC Mention is for you
Starting from £750/pm
TRAC SEARCH
Scalable data limits, easy to manage, best for brands
TRAC Search is the best option if you’re only interested in researching one or a few subjects, but you expect to collect a lot of data
Starting from £650/pm
Book a free demo and see for yourself the kind of insights that our flagship social listening tool TRAC and its best-in-class audience segmentation can generate for your company.


See it in action

Case Studies

Webinars

Webinar: using social data to understand the gaming audience

White Papers

Finding beauty in social data: 2019 beauty trends, market research & analysis