Irn-Bru commissioned a new commercial that was distributed via a single tweet linking to YouTube before being broadcast - gaining nearly 700,000 views alone. This is where Blonde stepped in. The digital agency was asked to maximise the #BornToSupport campaign during Glasgow 2014 through the use of Instagram, Twitter and Facebook. Blonde used Pulsar as their tool to maximise Irn Bru’s digital campaigns and summarise their experience in this white paper.