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How IRN-BRU made its first million

Irn-Bru commissioned a new commercial that was distributed via a single tweet linking to YouTube before being broadcast – gaining nearly 700,000 views alone.

Spotlight

Introducing Pulsar Workspaces: A new foundation for enterprise insights teams

Mapping Brand Crises: When Narratives Move Faster Than Facts

The media-fication of social media – how platforms are evolving in 2026

What makes the social media landscape different in 2026?

agencies

Pepsi vs Coca-Cola: Which brand attracts more positive narratives?

Social Listening Asia: Reputation and Audience Intelligence in Practice

Introducing CLEAR: the first agentic AI system for real-time advertising compliance

agencies

Brand Reputation for Celebrities: The 2026 Forecast

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