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How IRN-BRU made its first million

3rd March 2014

Irn-Bru commissioned a new commercial that was distributed via a single tweet linking to YouTube before being broadcast – gaining nearly 700,000 views alone.

Spotlight

The Audience of the Magic – with AX Mina and Dorothy R Santos

The Audience of the Romance – with Stephen Follows

The Evolving American Dream: A Shifting Narrative

Does Unhinged marketing work and can anyone do it? From utter Nutter Butter chaos to Duolingo death

Exploring the Narratives of Escapism with McCann at CES 2025

Introducing Narratives AI – The First Search Engine for Public Opinion

How to set up a Pulsar search: a pro guide to getting swift and accurate results

The Audience of Wrestling – with Charlie Palmer of Audience Strategies

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