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How Boombox used audience search to identify with luxury car buyers

PDF 7.07 MB

Can you still use social media research if you are after a very small, specific audience - for example those interested in high-end luxury goods? The answer is yes, and this case study shows you exactly how. It tells the story of digital agency Boombox and how they used Pulsar to identify potential luxury car buyers in London. Considering just one of these vehicles can cost more than half a million pounds, the task might sound like finding a (very lucrative) needle in a haystack. But using the right approach, sources and filters, Pulsar's research team was able to identify a short list of people. Download the PDF for more information on how niche audiences can be identified by downloading the case study.

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