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Using social media for product development and innovation: a case study with HERE in navigational apps

How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

What’s up on WhatsApp: connecting with an audience of millenials

How Boombox used audience search to identify with luxury car buyers

Exploring the ingredients for a Guinness World Record-breaking Twitter campaign

How IRN-BRU made its first million