Mapping the New Normal
As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal
Fitness Products 🏃♀️
The return of Fitbit, with Garmin making way
Electric Vehicles 🚘
Is focus on home living behind at-home charging overtaking interest in public stations?
A resurgence of recreating take-out favorites at home
Health Insurance 📝
The health insurance conversation returns to pre-pandemic levels
No Code 🖥️
We're seeing the steady rise of the no-code movement, expanding software design beyond developers
The trend for home-made sourdough didn't stick around, barring a renaissance one year one....
TikTok Recipes 👩🍳
Where are people getting their recipe ideas? TikTok
Hybrid Office 🏢
The idea of a workforce dividing time between offices and WFH is gaining traction again
Long Covid 😷
Globally, mentions of 'long covid' have overtaken those of patients requiring ventilators
Generational Semantics 🥑
We've been hearing a little less about millennials and a bit more about 'Gen Y'
Environmental Concerns 🌳
Interest in deforestation is returning to pre-pandemic levels fast than ocean pollution
The rise of the voice-only, invite-only app
Belief is growing around a race of planet-healing extraterrestrials
Roblox Fashion 🟥 👕
Interest in attiring digital avatars has sustained since the start of lockdown
Covid Symptoms 😷
Which of the virus' symptoms are we most likely to talk about?
Vaccine Nanobots 💉
News that vaccines contain nanoparticles increases conspiracies around nanobots
Lockdown fatigue is real
Email Pain Points 📧
We're getting less annoyed with email habits, systems and etiquette
Ambient TV 📺 😌
Ambient TV peaks either side of the US election period
In-game perks are beginning to overtake workplace ones
In bed 🛏️
An uptick in time spent in bed. Colder weather or 2020 fatigue?
Battle of the Bikes 🚴♀️
Exercise Bikes – leaving Mountain Bikes and BMXs in the dust since August 2020
Through normality, lockdowns and beyond, interest in the platform remains strikingly consistent
Convenience Food 🍔
Are lockdowns affecting our love for sandwiches and burgers?