Mapping the New Normal
As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal
Aircon and hygiene 🦠
We're thinking more about the link between aircon and the spread of germs
Giveaways vs Premium 💸
Global lockdowns saw growth in 'giveaways', while 'premium' options are latterly on the rise
We've remained grateful for the good things throughout lockdown
Silent shops vs busy bars 🛒 🍻
Conversation moves from the quietest stores to the buzziest nightspots
Delivery slots & parking spaces 🚗
Out of our homes and back in our cars
The return of optimism 🙂
Optimism overtakes worry as a topic
Office returns 🏢
More talk around missing offices than hating WFH
Travel sites 🛬
Large travel sites like Kayak, Expedia and Orbitz are starting to recover, but very slowly.
UI & UX 👩💻
A more virtual world means more focus on UI and UX
Vacationing in isolation is easier offshore
Uber & Uber Eats 🌯 🚙
Mentions of Uber took a hit over lockdown, but Uber Eats stepped up to the plate
As lockdowns ease, we're talking more about building - both literally and figuratively
Theatre & Museums 🎭🏺
No footfall, but interest in the arts has remained high - and even intensified - over lockdown.
Hoarding it, worrying about it, or simply asking for it.
Appointment shopping 📆
Skip the crowds, schedule a visit to your favorite store.
Big mood, small mood, medium mood...
Parents & Grandparents 👵
Worried about their health, or living with them – but overall we're talking about both more.
Creatives and educators flock to the gaming platform
Air Miles ✈️
Few flights but more Animal Crossing means 'air miles' remain popular
Stocks, or 'stonks', take place of sports over lockdown, with novice traders flocking to Robinhood
Second Wave 🌊
We know it's coming, and collectively getting ready for it.
The email newsletter platform has been growing steadily for a few years now
Yep, they are coming back..
Scared of shopping 😨
Shopping is getting scary
Public transport's out, sun's out, bikes out
With most people indoors, the biggest livestreaming platform is having a field day
Amabie (アマビエ) 🐦
A mythical Japanese beak-nosed mermaid who repels plagues
Missing packages 📦
Lost, stolen... people are talking more about online purchases that didn't make it to destination
Fears about the economy are shifting from a recession to a full-on depression
Digital whiteboarding platform for remote online collaboration
Fake meats 🥩
As meat shortages loom, Beyond Meat and Impossible Foods surge
Buy vs Sell 🤝
We think we're going to buy our way out of this crisis, rather than sell (full year trend)
Charity fundraising is growing (links to justgiving.com causes shared on Twitter)
Going back to the source of most of our food
This one's 📉: links to craigslist posts are on the decline
As gaming takes over our quarantines, Discord, a chat app geared specifically toward video game players, is on the rise.
Vanilla extract 🍰
All those baked goods are going to need some flavor
Sidewalk chalk 🖌
Keep them busy, locally and on the cheap
Are we starting to rethink it?
What's near you is becoming more important
Netflix party 📺
A Chrome extension for watching Netflix remotely with friends or for movie nights with that long-distance special someone
Hand cream vs Moisturizer 🍦
The more you wash your hands, the more you gotta moisturize
Dating, on Zoom 💄
We're still dating, just upping our virtual backgrounds game
Baker man is baking bread
Interest in it is going up (along with price)
Virtual walks 👢
These boots were made for walkin'
'I miss' 💔
People, travel, hugging, work, going out..
Scavenger hunts 🏡
Indoor vs Virtual scavenger hunts
Banana bread 🍌🍞
Banana bread galore
Sharing of YouTube links has doubled since the beginning of the year
Are we getting less bored now, or more bored about talking about being bored?
At-home SPA 🌸
Something we normally think about around Feb 14th has gained a much longer shelf life
The longer the lockdown, the more we invest in our mental health
You don't need to go outside for a round of Texas hold'em
We're definitely thinking, and talking about it, more
My Miles 🗺
Airline miles are a bit useless these days. But Animal Crossing miles?
Taking care of our immune systems, one bite at a time.
They're yours, but are they being taken away?
Handling cancellations & refunds graciously will go a long way for brands.
This is one of the steadiest growths we've seen.
Bodyweight vs Calisthenics 🤸🏼♂️
No gym? No problem.
Locked in at home, people are flocking to the leading language learning app.
Community & COVID-19 🌱
Conversation about community and COVID-19
Google Docs 📄
People are sharing more Google Docs, as web pages or open source collaboration hubs
As money tightens across the economy, interest in loans is rising.
Marshall Plan 🏗
One of the options to rebuild the economy.
Birds chirping 🐦
As cities quiet down, we're hearing the birds a whole lot more.
Online Mass & Prayer 🛐
People are getting together, online, to pray and praise the Lord.
Introverts vs Extroverts 🙇🏽♀️
Some crises are more suited than others for certain personality types.
Weird dreams 🐉
What happens to our subconscious when reality gets this strange?
The rise, and rise, and rise of the webinar. THE #newnormal story in B2B
When this is over ⏳
Collectively looking forward to something, someday.
Who you live next to matters more when you're stuck at home.
Houseparty vs FaceTime 🤳🏿
Video chat app Houseparty is starting to catch up with Apple's FaceTime.
What can I make with.. 🍳
Starting with what we have in our pantry and fridge, rather than from the recipe.
Top Home locations 🏡
We're spending a lot more time at home. But where exactly?
Whipped coffee ☕️
This drink is quickly becoming a lockdown favorite after taking off on TikTok.
Re-enacting art masterpieces 👩🏻🎨
From Klimt to Magritte, people are re-enacting their favorite artworks at home.
Gloves vs Masks 😷🧤
Interest in gloves is growing, just not nearly as fast as that in masks.
Leaving the city 👩🌾
Small towns and the countryside are looking more and more appealing.
Hanging in there 🧗🏻♂️
Not loving it, but not hating it quite yet.
Work vs Health vs Family 💼
Even during a health crisis, our main concern is still work.
As hair keeps growing, so does interest in headshaves and buzzcuts.
There's a conspiracy theory suggesting 5G causes COVID-19.
They're becoming the background noise to city life.
Payments, elevators, handles, and faucets.. surfaces are everywhere.