Mapping the New Normal

As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal

Roblox Fashion 🟥 👕

40K+ TWEETS

Interest in attiring digital avatars has sustained since the start of lockdown

Covid Symptoms 😷

287K+ TWEETS

Which of the virus' symptoms are we most likely to talk about?

Vaccine Nanobots 💉

5K+ TWEETS

News that vaccines contain nanoparticles increases conspiracies around nanobots

Fatigue 😥

5M+ TWEETS

Lockdown fatigue is real

Email Pain Points 📧

163K+ TWEETS

We're getting less annoyed with email habits, systems and etiquette

Ambient TV 📺 😌

76K+ TWEETS

Ambient TV peaks either side of the US election period

Perks ⭐

322K+ TWEETS

In-game perks are beginning to overtake workplace ones

In bed 🛏️

10M+ TWEETS

An uptick in time spent in bed. Colder weather or 2020 fatigue?

Battle of the Bikes 🚴‍♀️

1M+ TWEETS

Exercise Bikes – leaving Mountain Bikes and BMXs in the dust since August 2020

eBay 📦

20M+ TWEETS

Through normality, lockdowns and beyond, interest in the platform remains strikingly consistent

Convenience Food 🍔

22M+ TWEETS

Are lockdowns affecting our love for sandwiches and burgers?

Wholesome 🌱

6M+ TWEETS

Because the world isn't, right now.

Strava 🏃‍♀️

132K+ TWEETS

Are lockdown runners keeping up their healthy habits?

Gumroad 📲

2M+ TWEETS

One of the many sites benefiting from direct-to-audience sale of premium content

Alcohol 🍸

47M+ TWEETS

Beer slumps, wine holds steady and cocktails suddenly soar

Disappointed 😞

15M+ TWEETS

We're feeling increasingly let down

Productivity software ⚙️

71K+ TWEETS

WFH means a rise in productivity apps and software

Career perspectives 💼

158K+ TWEETS

People felt lucky to keep their jobs. That's now been replaced by feelings of stagnation

History 📜

22M+ TWEETS

We're becoming increasingly preoccupied with our place in history

TV 📺

452M+ TWEETS

It's one of the biggest topics out there, and it's only getting bigger.

Lockdown linguistics 👫 🏘️

25M+ TWEETS

Gatherings and households: the words on everyone's tongue

Standing desk 🚫🪑

65K+ TWEETS

The standing desk is here to stay.

Bicycles 🚲

16M+ TWEETS

The original self-isolating way to get around

Trauma 😖

18M+ TWEETS

Clearly, it's been that kind of a year.

TrendsTV 📺

Go deeper

How the gaming audience changed over lockdown
9/10/2020

How the gaming audience changed over lockdown

How the top concerns of CIOs shifted during Covid
9/2/2020

How the top concerns of CIOs shifted during Covid

The Airline Social Brand Personality Index: Before and After Covid
8/31/2020

The Airline Social Brand Personality Index: Before and After Covid

US Higher Education: the impact of a tumultuous year on Ivy League brands
8/27/2020

US Higher Education: the impact of a tumultuous year on Ivy League brands

Revisiting The Public Emotions Framework
7/29/2020

Revisiting The Public Emotions Framework

What’s the world saying about the economy?
7/16/2020

What’s the world saying about the economy?

How the audience for Call of Duty & Animal Crossing grew during lockdown
7/14/2020

How the audience for Call of Duty & Animal Crossing grew during lockdown

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal
6/18/2020

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal

How Substack took over newsletters
6/4/2020

How Substack took over newsletters