Mapping the New Normal

As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal

Perks ⭐

356K+ TWEETS

In-game perks are beginning to overtake workplace ones

In bed 🛏️

11M+ TWEETS

An uptick in time spent in bed. Colder weather or 2020 fatigue?

Battle of the Bikes 🚴‍♀️

1M+ TWEETS

Exercise Bikes – leaving Mountain Bikes and BMXs in the dust since August 2020

eBay 📦

21M+ TWEETS

Through normality, lockdowns and beyond, interest in the platform remains strikingly consistent

Convenience Food 🍔

24M+ TWEETS

Are lockdowns affecting our love for sandwiches and burgers?

Wholesome 🌱

6M+ TWEETS

Because the world isn't, right now.

Strava 🏃‍♀️

138K+ TWEETS

Are lockdown runners keeping up their healthy habits?

Gumroad 📲

2M+ TWEETS

One of the many sites benefiting from direct-to-audience sale of premium content

Alcohol 🍸

51M+ TWEETS

Beer slumps, wine holds steady and cocktails suddenly soar

Disappointed 😞

17M+ TWEETS

We're feeling increasingly let down

Productivity software ⚙️

74K+ TWEETS

WFH means a rise in productivity apps and software

Career perspectives 💼

172K+ TWEETS

People felt lucky to keep their jobs. That's now been replaced by feelings of stagnation

History 📜

27M+ TWEETS

We're becoming increasingly preoccupied with our place in history

TV 📺

493M+ TWEETS

It's one of the biggest topics out there, and it's only getting bigger.

Lockdown linguistics 👫 🏘️

28M+ TWEETS

Gatherings and households: the words on everyone's tongue

Standing desk 🚫🪑

70K+ TWEETS

The standing desk is here to stay.

Bicycles 🚲

18M+ TWEETS

The original self-isolating way to get around

Trauma 😖

22M+ TWEETS

Clearly, it's been that kind of a year.

Apartment Leases 📃

26K+ TWEETS

Students and other tenants on breaking, signing and negotiating leases.

Coworking 👩‍💻

1M+ TWEETS

Virtual or physical, co-working is heating up as a topic again.

QR codes 📲

2M+ TWEETS

The QR code renaissance is here

Aircon and hygiene 🦠

57K+ TWEETS

We're thinking more about the link between aircon and the spread of germs

Giveaways vs Premium 💸

384M+ TWEETS

Global lockdowns saw growth in 'giveaways', while 'premium' options are latterly on the rise

Silent shops vs busy bars 🛒 🍻

19K+ TWEETS

Conversation moves from the quietest stores to the buzziest nightspots

TrendsTV 📺

Go deeper

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How the gaming audience changed over lockdown

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How the audience for Call of Duty & Animal Crossing grew during lockdown

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal
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