Mapping the New Normal
As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal
Yep, they are coming back..
More free time and a greater need to modulate our moods means more playlists
Lockdown accelerates the trend towards remote healthcare
Subscribe and unsubscribe ✅
While unsubscribes remain fairly constant, subscriptions are climbing
Keeping the kids busy 🐻
What to place in front of cooped-up offspring?
Nike vs Adidas 👟
Little live sport but a lot of interest in basketball doc The Last Dance hands Nike the edge
Outfit of the day 👗
Nowhere to go means less to get dressed up for
Missing shopping 😢
Plenty of nostalgia for brick and mortar stores
Curbside pickup 🚙
Pick up your order without leaving your car
Musical equipment 🎸
Does culture saturation mean we're starting to create our own entertainment?
Scared of shopping 😨
Shopping is getting scary
Public transport's out, sun's out, bikes out
With most people indoors, the biggest livestreaming platform is having a field day
Amabie (アマビエ) 🐦
A mythical Japanese beak-nosed mermaid who repels plagues
Missing packages 📦
Lost, stolen... people are talking more about online purchases that didn't make it to destination
Fears about the economy are shifting from a recession to a full-on depression
Digital whiteboarding platform for remote online collaboration
Fake meats 🥩
As meat shortages loom, Beyond Meat and Impossible Foods surge
Buy vs Sell 🤝
We think we're going to buy our way out of this crisis, rather than sell (full year trend)
Charity fundraising is growing (links to justgiving.com causes shared on Twitter)
Going back to the source of most of our food
This one's 📉: links to craigslist posts are on the decline
As gaming takes over our quarantines, Discord, a chat app geared specifically toward video game players, is on the rise.
Vanilla extract 🍰
All those baked goods are going to need some flavor
Sidewalk chalk 🖌
Keep them busy, locally and on the cheap
Are we starting to rethink it?
What's near you is becoming more important
Netflix party 📺
A Chrome extension for watching Netflix remotely with friends or for movie nights with that long-distance special someone
Hand cream vs Moisturizer 🍦
The more you wash your hands, the more you gotta moisturize
Dating, on Zoom 💄
We're still dating, just upping our virtual backgrounds game
Baker man is baking bread
Interest in it is going up (along with price)
Virtual walks 👢
These boots were made for walkin'
'I miss' 💔
People, travel, hugging, work, going out..
Scavenger hunts 🏡
Indoor vs Virtual scavenger hunts
Banana bread 🍌🍞
Banana bread galore
Sharing of YouTube links has doubled since the beginning of the year
Are we getting less bored now, or more bored about talking about being bored?
At-home SPA 🌸
Something we normally think about around Feb 14th has gained a much longer shelf life
The longer the lockdown, the more we invest in our mental health
You don't need to go outside for a round of Texas hold'em
We're definitely thinking, and talking about it, more
My Miles 🗺
Airline miles are a bit useless these days. But Animal Crossing miles?
Taking care of our immune systems, one bite at a time.
They're yours, but are they being taken away?
Handling cancellations & refunds graciously will go a long way for brands.
This is one of the steadiest growths we've seen.
Bodyweight vs Calisthenics 🤸🏼♂️
No gym? No problem.
Locked in at home, people are flocking to the leading language learning app.
Community & COVID-19 🌱
Conversation about community and COVID-19
Google Docs 📄
People are sharing more Google Docs, as web pages or open source collaboration hubs
As money tightens across the economy, interest in loans is rising.
Marshall Plan 🏗
One of the options to rebuild the economy.
Birds chirping 🐦
As cities quiet down, we're hearing the birds a whole lot more.
Online Mass & Prayer 🛐
People are getting together, online, to pray and praise the Lord.
Introverts vs Extroverts 🙇🏽♀️
Some crises are more suited than others for certain personality types.
Weird dreams 🐉
What happens to our subconscious when reality gets this strange?
The rise, and rise, and rise of the webinar. THE #newnormal story in B2B
When this is over ⏳
Collectively looking forward to something, someday.
Who you live next to matters more when you're stuck at home.
Houseparty vs FaceTime 🤳🏿
Video chat app Houseparty is starting to catch up with Apple's FaceTime.
What can I make with.. 🍳
Starting with what we have in our pantry and fridge, rather than from the recipe.
Top Home locations 🏡
We're spending a lot more time at home. But where exactly?
Whipped coffee ☕️
This drink is quickly becoming a lockdown favorite after taking off on TikTok.
Re-enacting art masterpieces 👩🏻🎨
From Klimt to Magritte, people are re-enacting their favorite artworks at home.
Gloves vs Masks 😷🧤
Interest in gloves is growing, just not nearly as fast as that in masks.
Leaving the city 👩🌾
Small towns and the countryside are looking more and more appealing.
Hanging in there 🧗🏻♂️
Not loving it, but not hating it quite yet.
Work vs Health vs Family 💼
Even during a health crisis, our main concern is still work.
As hair keeps growing, so does interest in headshaves and buzzcuts.
There's a conspiracy theory suggesting 5G causes COVID-19.
They're becoming the background noise to city life.
Payments, elevators, handles, and faucets.. surfaces are everywhere.