Mapping the New Normal
As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal
Perks ⭐
356K+ TWEETS
In-game perks are beginning to overtake workplace ones
In bed 🛏️
11M+ TWEETS
An uptick in time spent in bed. Colder weather or 2020 fatigue?
Battle of the Bikes 🚴♀️
1M+ TWEETS
Exercise Bikes – leaving Mountain Bikes and BMXs in the dust since August 2020
eBay 📦
21M+ TWEETS
Through normality, lockdowns and beyond, interest in the platform remains strikingly consistent
Convenience Food 🍔
24M+ TWEETS
Are lockdowns affecting our love for sandwiches and burgers?
Wholesome 🌱
6M+ TWEETS
Because the world isn't, right now.
Strava 🏃♀️
138K+ TWEETS
Are lockdown runners keeping up their healthy habits?
Gumroad 📲
2M+ TWEETS
One of the many sites benefiting from direct-to-audience sale of premium content
Alcohol 🍸
51M+ TWEETS
Beer slumps, wine holds steady and cocktails suddenly soar
Disappointed 😞
17M+ TWEETS
We're feeling increasingly let down
Productivity software ⚙️
74K+ TWEETS
WFH means a rise in productivity apps and software
Career perspectives 💼
172K+ TWEETS
People felt lucky to keep their jobs. That's now been replaced by feelings of stagnation
History 📜
27M+ TWEETS
We're becoming increasingly preoccupied with our place in history
TV 📺
493M+ TWEETS
It's one of the biggest topics out there, and it's only getting bigger.
Lockdown linguistics 👫 🏘️
28M+ TWEETS
Gatherings and households: the words on everyone's tongue
Standing desk 🚫🪑
70K+ TWEETS
The standing desk is here to stay.
Bicycles 🚲
18M+ TWEETS
The original self-isolating way to get around
Trauma 😖
22M+ TWEETS
Clearly, it's been that kind of a year.
Apartment Leases 📃
26K+ TWEETS
Students and other tenants on breaking, signing and negotiating leases.
Coworking 👩💻
1M+ TWEETS
Virtual or physical, co-working is heating up as a topic again.
QR codes 📲
2M+ TWEETS
The QR code renaissance is here
Aircon and hygiene 🦠
57K+ TWEETS
We're thinking more about the link between aircon and the spread of germs
Giveaways vs Premium 💸
384M+ TWEETS
Global lockdowns saw growth in 'giveaways', while 'premium' options are latterly on the rise
Silent shops vs busy bars 🛒 🍻
19K+ TWEETS
Conversation moves from the quietest stores to the buzziest nightspots
TrendsTV 📺
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