Mapping the New Normal

As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal

Cloud Services ☁️

108K+ TWEETS

WFH means more interest in the Cloud... except on weekends

History 📜

27M+ TWEETS

We're becoming increasingly preoccupied with our place in history

TV 📺

493M+ TWEETS

It's one of the biggest topics out there, and it's only getting bigger.

Lockdown linguistics 👫 🏘️

28M+ TWEETS

Gatherings and households: the words on everyone's tongue

Standing desk 🚫🪑

70K+ TWEETS

The standing desk is here to stay.

Bicycles 🚲

18M+ TWEETS

The original self-isolating way to get around

Trauma 😖

22M+ TWEETS

Clearly, it's been that kind of a year.

Apartment Leases 📃

26K+ TWEETS

Students and other tenants on breaking, signing and negotiating leases.

Coworking 👩‍💻

1M+ TWEETS

Virtual or physical, co-working is heating up as a topic again.

QR codes 📲

2M+ TWEETS

The QR code renaissance is here

Aircon and hygiene 🦠

57K+ TWEETS

We're thinking more about the link between aircon and the spread of germs

Giveaways vs Premium 💸

384M+ TWEETS

Global lockdowns saw growth in 'giveaways', while 'premium' options are latterly on the rise

Silent shops vs busy bars 🛒 🍻

19K+ TWEETS

Conversation moves from the quietest stores to the buzziest nightspots

Delivery slots & parking spaces 🚗

193K+ TWEETS

Out of our homes and back in our cars

The return of optimism 🙂

3M+ TWEETS

Optimism overtakes worry as a topic

Office returns 🏢

78K+ TWEETS

More talk around missing offices than hating WFH

Travel sites 🛬

21K+ TWEETS

Large travel sites like Kayak, Expedia and Orbitz are starting to recover, but very slowly.

UI & UX 👩‍💻

11M+ TWEETS

A more virtual world means more focus on UI and UX

Boats ⛵️

8M+ TWEETS

Vacationing in isolation is easier offshore

Uber & Uber Eats 🌯 🚙

13M+ TWEETS

Mentions of Uber took a hit over lockdown, but Uber Eats stepped up to the plate

Building 👷

32M+ TWEETS

As lockdowns ease, we're talking more about building - both literally and figuratively

Theatre & Museums 🎭🏺

12M+ TWEETS

No footfall, but interest in the arts has remained high - and even intensified - over lockdown.

Cash 🤑

27M+ TWEETS

Hoarding it, worrying about it, or simply asking for it.

Appointment shopping 📆

161K+ TWEETS

Skip the crowds, schedule a visit to your favorite store.

TrendsTV 📺

Go deeper

How the top concerns of CIOs shifted during Covid
9/2/2020

How the top concerns of CIOs shifted during Covid

The Airline Social Brand Personality Index: Before and After Covid
8/31/2020

The Airline Social Brand Personality Index: Before and After Covid

Revisiting The Public Emotions Framework
7/29/2020

Revisiting The Public Emotions Framework

What’s the world saying about the economy?
7/16/2020

What’s the world saying about the economy?

How the audience for Call of Duty & Animal Crossing grew during lockdown
7/14/2020

How the audience for Call of Duty & Animal Crossing grew during lockdown

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal
6/18/2020

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal

How Substack took over newsletters
6/4/2020

How Substack took over newsletters

Brexit’s Disappearance from the News Cycle
5/27/2020

Brexit’s Disappearance from the News Cycle

Will Revenge Buying be a Thing Post-Lockdown?
5/22/2020

Will Revenge Buying be a Thing Post-Lockdown?