Mapping the New Normal

As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal

Aircon and hygiene ๐Ÿฆ 

57K+ TWEETS

We're thinking more about the link between aircon and the spread of germs

Giveaways vs Premium ๐Ÿ’ธ

384M+ TWEETS

Global lockdowns saw growth in 'giveaways', while 'premium' options are latterly on the rise

Grateful ๐Ÿงก

29M+ TWEETS

We've remained grateful for the good things throughout lockdown

Silent shops vs busy bars ๐Ÿ›’ ๐Ÿป

19K+ TWEETS

Conversation moves from the quietest stores to the buzziest nightspots

Delivery slots & parking spaces ๐Ÿš—

193K+ TWEETS

Out of our homes and back in our cars

The return of optimism ๐Ÿ™‚

3M+ TWEETS

Optimism overtakes worry as a topic

Office returns ๐Ÿข

78K+ TWEETS

More talk around missing offices than hating WFH

Travel sites ๐Ÿ›ฌ

21K+ TWEETS

Large travel sites like Kayak, Expedia and Orbitz are starting to recover, but very slowly.

UI & UX ๐Ÿ‘ฉโ€๐Ÿ’ป

11M+ TWEETS

A more virtual world means more focus on UI and UX

Boats โ›ต๏ธ

8M+ TWEETS

Vacationing in isolation is easier offshore

Uber & Uber Eats ๐ŸŒฏ ๐Ÿš™

13M+ TWEETS

Mentions of Uber took a hit over lockdown, but Uber Eats stepped up to the plate

Building ๐Ÿ‘ท

32M+ TWEETS

As lockdowns ease, we're talking more about building - both literally and figuratively

Theatre & Museums ๐ŸŽญ๐Ÿบ

12M+ TWEETS

No footfall, but interest in the arts has remained high - and even intensified - over lockdown.

Cash ๐Ÿค‘

27M+ TWEETS

Hoarding it, worrying about it, or simply asking for it.

Appointment shopping ๐Ÿ“†

161K+ TWEETS

Skip the crowds, schedule a visit to your favorite store.

Mood ๐Ÿคก

46M+ TWEETS

Big mood, small mood, medium mood...

Parents & Grandparents ๐Ÿ‘ต

84M+ TWEETS

Worried about their health, or living with them โ€“ but overall we're talking about both more.

Roblox ๐ŸŸฅ

4M+ TWEETS

Creatives and educators flock to the gaming platform

Air Miles โœˆ๏ธ

16K+ TWEETS

Few flights but more Animal Crossing means 'air miles' remain popular

Stonks ๐Ÿ“ˆ

697K+ TWEETS

Stocks, or 'stonks', take place of sports over lockdown, with novice traders flocking to Robinhood

Second Wave ๐ŸŒŠ

2M+ TWEETS

We know it's coming, and collectively getting ready for it.

Substack ๐Ÿ“ฌ

986K+ TWEETS

The email newsletter platform has been growing steadily for a few years now

Crocs ๐ŸŠ

2M+ TWEETS

Yep, they are coming back..

Scared of shopping ๐Ÿ˜จ

102K+ TWEETS

Shopping is getting scary

Bikes ๐Ÿšฒ

8M+ TWEETS

Public transport's out, sun's out, bikes out

Twitch ๐Ÿ’ฌ

29M+ TWEETS

With most people indoors, the biggest livestreaming platform is having a field day

Amabie (ใ‚ขใƒžใƒ“ใ‚จ) ๐Ÿฆ

3M+ TWEETS

A mythical Japanese beak-nosed mermaid who repels plagues

Missing packages ๐Ÿ“ฆ

95K+ TWEETS

Lost, stolen... people are talking more about online purchases that didn't make it to destination

Depression ๐Ÿ’ธ

1M+ TWEETS

Fears about the economy are shifting from a recession to a full-on depression

Miro ๐ŸŽจ

9K+ TWEETS

Digital whiteboarding platform for remote online collaboration

Fake meats ๐Ÿฅฉ

62K+ TWEETS

As meat shortages loom, Beyond Meat and Impossible Foods surge

Buy vs Sell ๐Ÿค

181M+ TWEETS

We think we're going to buy our way out of this crisis, rather than sell (full year trend)

Justgiving โ›‘๏ธ

684K+ TWEETS

Charity fundraising is growing (links to justgiving.com causes shared on Twitter)

Farm ๐ŸŒพ

7M+ TWEETS

Going back to the source of most of our food

Craigslist โ˜ฎ๏ธ

50K+ TWEETS

This one's ๐Ÿ“‰: links to craigslist posts are on the decline

Discord ๐Ÿ•น๏ธ

7M+ TWEETS

As gaming takes over our quarantines, Discord, a chat app geared specifically toward video game players, is on the rise.

Vanilla extract ๐Ÿฐ

20K+ TWEETS

All those baked goods are going to need some flavor

Sidewalk chalk ๐Ÿ–Œ

44K+ TWEETS

Keep them busy, locally and on the cheap

Capitalism ๐ŸŽฉ

6M+ TWEETS

Are we starting to rethink it?

Local ๐Ÿš

45M+ TWEETS

What's near you is becoming more important

Netflix party ๐Ÿ“บ

356K+ TWEETS

A Chrome extension for watching Netflix remotely with friends or for movie nights with that long-distance special someone

Hand cream vs Moisturizer ๐Ÿฆ

745K+ TWEETS

The more you wash your hands, the more you gotta moisturize

Dating, on Zoom ๐Ÿ’„

66K+ TWEETS

We're still dating, just upping our virtual backgrounds game

Yeast ๐Ÿฅ–

57K+ TWEETS

Baker man is baking bread

Bitcoin ๐Ÿ’ฐ

7M+ TWEETS

Interest in it is going up (along with price)

Virtual walks ๐Ÿ‘ข

15K+ TWEETS

These boots were made for walkin'

'I miss' ๐Ÿ’”

39M+ TWEETS

People, travel, hugging, work, going out..

Scavenger hunts ๐Ÿก

57K+ TWEETS

Indoor vs Virtual scavenger hunts

Banana bread ๐ŸŒ๐Ÿž

57K+ TWEETS

Banana bread galore

YouTube ๐Ÿ“บ

350M+ TWEETS

Sharing of YouTube links has doubled since the beginning of the year

Bored ๐Ÿ™‡๐Ÿป

17M+ TWEETS

Are we getting less bored now, or more bored about talking about being bored?

At-home SPA ๐ŸŒธ

9K+ TWEETS

Something we normally think about around Feb 14th has gained a much longer shelf life

Meditation ๐Ÿง˜

3M+ TWEETS

The longer the lockdown, the more we invest in our mental health

Poker โ™ฃ๏ธ

1M+ TWEETS

You don't need to go outside for a round of Texas hold'em

Food ๐Ÿฅ•

60M+ TWEETS

We're definitely thinking, and talking about it, more

My Miles ๐Ÿ—บ

9K+ TWEETS

Airline miles are a bit useless these days. But Animal Crossing miles?

Superfoods ๐ŸŒฑ

4M+ TWEETS

Taking care of our immune systems, one bite at a time.

Liberties ๐Ÿ‡บ๐Ÿ‡ธ

270K+ TWEETS

They're yours, but are they being taken away?

Refunds ๐Ÿ’ธ

4M+ TWEETS

Handling cancellations & refunds graciously will go a long way for brands.

TikTok ๐Ÿ“ฒ

59M+ TWEETS

This is one of the steadiest growths we've seen.

Bodyweight vs Calisthenics ๐Ÿคธ๐Ÿผโ€โ™‚๏ธ

117K+ TWEETS

No gym? No problem.

Duolingo ๐Ÿฆ‰

41K+ TWEETS

Locked in at home, people are flocking to the leading language learning app.

Community & COVID-19 ๐ŸŒฑ

6M+ TWEETS

Conversation about community and COVID-19

Google Docs ๐Ÿ“„

7M+ TWEETS

People are sharing more Google Docs, as web pages or open source collaboration hubs

Loans ๐Ÿ’ฐ

9M+ TWEETS

As money tightens across the economy, interest in loans is rising.

Marshall Plan ๐Ÿ—

26K+ TWEETS

One of the options to rebuild the economy.

Birds chirping ๐Ÿฆ

168K+ TWEETS

As cities quiet down, we're hearing the birds a whole lot more.

Online Mass & Prayer ๐Ÿ›

11K+ TWEETS

People are getting together, online, to pray and praise the Lord.

Introverts vs Extroverts ๐Ÿ™‡๐Ÿฝโ€โ™€๏ธ

1M+ TWEETS

Some crises are more suited than others for certain personality types.

Weird dreams ๐Ÿ‰

71K+ TWEETS

What happens to our subconscious when reality gets this strange?

Webinar ๐Ÿ–ฅ

1M+ TWEETS

The rise, and rise, and rise of the webinar. THE #newnormal story in B2B

When this is over โณ

943K+ TWEETS

Collectively looking forward to something, someday.

Neighbors ๐Ÿ‘ฉ๐Ÿผโ€๐Ÿคโ€๐Ÿ‘จ๐Ÿฝ

3M+ TWEETS

Who you live next to matters more when you're stuck at home.

Houseparty vs FaceTime ๐Ÿคณ๐Ÿฟ

3M+ TWEETS

Video chat app Houseparty is starting to catch up with Apple's FaceTime.

What can I make with.. ๐Ÿณ

1K+ TWEETS

Starting with what we have in our pantry and fridge, rather than from the recipe.

Top Home locations ๐Ÿก

38M+ TWEETS

We're spending a lot more time at home. But where exactly?

Whipped coffee โ˜•๏ธ

47K+ TWEETS

This drink is quickly becoming a lockdown favorite after taking off on TikTok.

Re-enacting art masterpieces ๐Ÿ‘ฉ๐Ÿปโ€๐ŸŽจ

23K+ TWEETS

From Klimt to Magritte, people are re-enacting their favorite artworks at home.

Gloves vs Masks ๐Ÿ˜ท๐Ÿงค

21M+ TWEETS

Interest in gloves is growing, just not nearly as fast as that in masks.

Leaving the city ๐Ÿ‘ฉโ€๐ŸŒพ

9K+ TWEETS

Small towns and the countryside are looking more and more appealing.

Hanging in there ๐Ÿง—๐Ÿปโ€โ™‚๏ธ

119K+ TWEETS

Not loving it, but not hating it quite yet.

Work vs Health vs Family ๐Ÿ’ผ

371M+ TWEETS

Even during a health crisis, our main concern is still work.

Headshaves ๐Ÿช’

32K+ TWEETS

As hair keeps growing, so does interest in headshaves and buzzcuts.

5G ๐Ÿ“ถ

461K+ TWEETS

There's a conspiracy theory suggesting 5G causes COVID-19.

Sirens ๐Ÿšจ

779K+ TWEETS

They're becoming the background noise to city life.

Touchless ๐Ÿ‘‰โŒ๐Ÿ‘ˆ

11K+ TWEETS

Payments, elevators, handles, and faucets.. surfaces are everywhere.

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