Mapping the New Normal
As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal
In-game perks are beginning to overtake workplace ones
In bed 🛏️
An uptick in time spent in bed. Colder weather or 2020 fatigue?
Battle of the Bikes 🚴♀️
Exercise Bikes – leaving Mountain Bikes and BMXs in the dust since August 2020
Through normality, lockdowns and beyond, interest in the platform remains strikingly consistent
Convenience Food 🍔
Are lockdowns affecting our love for sandwiches and burgers?
Because the world isn't, right now.
Are lockdown runners keeping up their healthy habits?
One of the many sites benefiting from direct-to-audience sale of premium content
Beer slumps, wine holds steady and cocktails suddenly soar
We're feeling increasingly let down
Productivity software ⚙️
WFH means a rise in productivity apps and software
Career perspectives 💼
People felt lucky to keep their jobs. That's now been replaced by feelings of stagnation
We're becoming increasingly preoccupied with our place in history
It's one of the biggest topics out there, and it's only getting bigger.
Lockdown linguistics 👫 🏘️
Gatherings and households: the words on everyone's tongue
Standing desk 🚫🪑
The standing desk is here to stay.
The original self-isolating way to get around
Clearly, it's been that kind of a year.
Apartment Leases 📃
Students and other tenants on breaking, signing and negotiating leases.
Virtual or physical, co-working is heating up as a topic again.
QR codes 📲
The QR code renaissance is here
Aircon and hygiene 🦠
We're thinking more about the link between aircon and the spread of germs
Giveaways vs Premium 💸
Global lockdowns saw growth in 'giveaways', while 'premium' options are latterly on the rise
Silent shops vs busy bars 🛒 🍻
Conversation moves from the quietest stores to the buzziest nightspots