Mapping the New Normal
As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal
Cloud Services ☁️
WFH means more interest in the Cloud... except on weekends
We're becoming increasingly preoccupied with our place in history
It's one of the biggest topics out there, and it's only getting bigger.
Lockdown linguistics 👫 🏘️
Gatherings and households: the words on everyone's tongue
Standing desk 🚫🪑
The standing desk is here to stay.
The original self-isolating way to get around
Clearly, it's been that kind of a year.
Apartment Leases 📃
Students and other tenants on breaking, signing and negotiating leases.
Virtual or physical, co-working is heating up as a topic again.
QR codes 📲
The QR code renaissance is here
Aircon and hygiene 🦠
We're thinking more about the link between aircon and the spread of germs
Giveaways vs Premium 💸
Global lockdowns saw growth in 'giveaways', while 'premium' options are latterly on the rise
Silent shops vs busy bars 🛒 🍻
Conversation moves from the quietest stores to the buzziest nightspots
Delivery slots & parking spaces 🚗
Out of our homes and back in our cars
The return of optimism 🙂
Optimism overtakes worry as a topic
Office returns 🏢
More talk around missing offices than hating WFH
Travel sites 🛬
Large travel sites like Kayak, Expedia and Orbitz are starting to recover, but very slowly.
UI & UX 👩💻
A more virtual world means more focus on UI and UX
Vacationing in isolation is easier offshore
Uber & Uber Eats 🌯 🚙
Mentions of Uber took a hit over lockdown, but Uber Eats stepped up to the plate
As lockdowns ease, we're talking more about building - both literally and figuratively
Theatre & Museums 🎭🏺
No footfall, but interest in the arts has remained high - and even intensified - over lockdown.
Hoarding it, worrying about it, or simply asking for it.
Appointment shopping 📆
Skip the crowds, schedule a visit to your favorite store.