Mapping the New Normal
As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal
Aircon and hygiene ๐ฆ
57K+ TWEETS
We're thinking more about the link between aircon and the spread of germs
Giveaways vs Premium ๐ธ
384M+ TWEETS
Global lockdowns saw growth in 'giveaways', while 'premium' options are latterly on the rise
Grateful ๐งก
29M+ TWEETS
We've remained grateful for the good things throughout lockdown
Silent shops vs busy bars ๐ ๐ป
19K+ TWEETS
Conversation moves from the quietest stores to the buzziest nightspots
Delivery slots & parking spaces ๐
193K+ TWEETS
Out of our homes and back in our cars
The return of optimism ๐
3M+ TWEETS
Optimism overtakes worry as a topic
Office returns ๐ข
78K+ TWEETS
More talk around missing offices than hating WFH
Travel sites ๐ฌ
21K+ TWEETS
Large travel sites like Kayak, Expedia and Orbitz are starting to recover, but very slowly.
UI & UX ๐ฉโ๐ป
11M+ TWEETS
A more virtual world means more focus on UI and UX
Boats โต๏ธ
8M+ TWEETS
Vacationing in isolation is easier offshore
Uber & Uber Eats ๐ฏ ๐
13M+ TWEETS
Mentions of Uber took a hit over lockdown, but Uber Eats stepped up to the plate
Building ๐ท
32M+ TWEETS
As lockdowns ease, we're talking more about building - both literally and figuratively
Theatre & Museums ๐ญ๐บ
12M+ TWEETS
No footfall, but interest in the arts has remained high - and even intensified - over lockdown.
Cash ๐ค
27M+ TWEETS
Hoarding it, worrying about it, or simply asking for it.
Appointment shopping ๐
161K+ TWEETS
Skip the crowds, schedule a visit to your favorite store.
Mood ๐คก
46M+ TWEETS
Big mood, small mood, medium mood...
Parents & Grandparents ๐ต
84M+ TWEETS
Worried about their health, or living with them โ but overall we're talking about both more.
Roblox ๐ฅ
4M+ TWEETS
Creatives and educators flock to the gaming platform
Air Miles โ๏ธ
16K+ TWEETS
Few flights but more Animal Crossing means 'air miles' remain popular
Stonks ๐
697K+ TWEETS
Stocks, or 'stonks', take place of sports over lockdown, with novice traders flocking to Robinhood
Second Wave ๐
2M+ TWEETS
We know it's coming, and collectively getting ready for it.
Substack ๐ฌ
986K+ TWEETS
The email newsletter platform has been growing steadily for a few years now
Crocs ๐
2M+ TWEETS
Yep, they are coming back..
Scared of shopping ๐จ
102K+ TWEETS
Shopping is getting scary
Bikes ๐ฒ
8M+ TWEETS
Public transport's out, sun's out, bikes out
Twitch ๐ฌ
29M+ TWEETS
With most people indoors, the biggest livestreaming platform is having a field day
Amabie (ใขใใใจ) ๐ฆ
3M+ TWEETS
A mythical Japanese beak-nosed mermaid who repels plagues
Missing packages ๐ฆ
95K+ TWEETS
Lost, stolen... people are talking more about online purchases that didn't make it to destination
Depression ๐ธ
1M+ TWEETS
Fears about the economy are shifting from a recession to a full-on depression
Miro ๐จ
9K+ TWEETS
Digital whiteboarding platform for remote online collaboration
Fake meats ๐ฅฉ
62K+ TWEETS
As meat shortages loom, Beyond Meat and Impossible Foods surge
Buy vs Sell ๐ค
181M+ TWEETS
We think we're going to buy our way out of this crisis, rather than sell (full year trend)
Justgiving โ๏ธ
684K+ TWEETS
Charity fundraising is growing (links to justgiving.com causes shared on Twitter)
Farm ๐พ
7M+ TWEETS
Going back to the source of most of our food
Craigslist โฎ๏ธ
50K+ TWEETS
This one's ๐: links to craigslist posts are on the decline
Discord ๐น๏ธ
7M+ TWEETS
As gaming takes over our quarantines, Discord, a chat app geared specifically toward video game players, is on the rise.
Vanilla extract ๐ฐ
20K+ TWEETS
All those baked goods are going to need some flavor
Sidewalk chalk ๐
44K+ TWEETS
Keep them busy, locally and on the cheap
Capitalism ๐ฉ
6M+ TWEETS
Are we starting to rethink it?
Local ๐
45M+ TWEETS
What's near you is becoming more important
Netflix party ๐บ
356K+ TWEETS
A Chrome extension for watching Netflix remotely with friends or for movie nights with that long-distance special someone
Hand cream vs Moisturizer ๐ฆ
745K+ TWEETS
The more you wash your hands, the more you gotta moisturize
Dating, on Zoom ๐
66K+ TWEETS
We're still dating, just upping our virtual backgrounds game
Yeast ๐ฅ
57K+ TWEETS
Baker man is baking bread
Bitcoin ๐ฐ
7M+ TWEETS
Interest in it is going up (along with price)
Virtual walks ๐ข
15K+ TWEETS
These boots were made for walkin'
'I miss' ๐
39M+ TWEETS
People, travel, hugging, work, going out..
Scavenger hunts ๐ก
57K+ TWEETS
Indoor vs Virtual scavenger hunts
Banana bread ๐๐
57K+ TWEETS
Banana bread galore
YouTube ๐บ
350M+ TWEETS
Sharing of YouTube links has doubled since the beginning of the year
Bored ๐๐ป
17M+ TWEETS
Are we getting less bored now, or more bored about talking about being bored?
At-home SPA ๐ธ
9K+ TWEETS
Something we normally think about around Feb 14th has gained a much longer shelf life
Meditation ๐ง
3M+ TWEETS
The longer the lockdown, the more we invest in our mental health
Poker โฃ๏ธ
1M+ TWEETS
You don't need to go outside for a round of Texas hold'em
Food ๐ฅ
60M+ TWEETS
We're definitely thinking, and talking about it, more
My Miles ๐บ
9K+ TWEETS
Airline miles are a bit useless these days. But Animal Crossing miles?
Superfoods ๐ฑ
4M+ TWEETS
Taking care of our immune systems, one bite at a time.
Liberties ๐บ๐ธ
270K+ TWEETS
They're yours, but are they being taken away?
Refunds ๐ธ
4M+ TWEETS
Handling cancellations & refunds graciously will go a long way for brands.
TikTok ๐ฒ
59M+ TWEETS
This is one of the steadiest growths we've seen.
Bodyweight vs Calisthenics ๐คธ๐ผโโ๏ธ
117K+ TWEETS
No gym? No problem.
Duolingo ๐ฆ
41K+ TWEETS
Locked in at home, people are flocking to the leading language learning app.
Community & COVID-19 ๐ฑ
6M+ TWEETS
Conversation about community and COVID-19
Google Docs ๐
7M+ TWEETS
People are sharing more Google Docs, as web pages or open source collaboration hubs
Loans ๐ฐ
9M+ TWEETS
As money tightens across the economy, interest in loans is rising.
Marshall Plan ๐
26K+ TWEETS
One of the options to rebuild the economy.
Birds chirping ๐ฆ
168K+ TWEETS
As cities quiet down, we're hearing the birds a whole lot more.
Online Mass & Prayer ๐
11K+ TWEETS
People are getting together, online, to pray and praise the Lord.
Introverts vs Extroverts ๐๐ฝโโ๏ธ
1M+ TWEETS
Some crises are more suited than others for certain personality types.
Weird dreams ๐
71K+ TWEETS
What happens to our subconscious when reality gets this strange?
Webinar ๐ฅ
1M+ TWEETS
The rise, and rise, and rise of the webinar. THE #newnormal story in B2B
When this is over โณ
943K+ TWEETS
Collectively looking forward to something, someday.
Neighbors ๐ฉ๐ผโ๐คโ๐จ๐ฝ
3M+ TWEETS
Who you live next to matters more when you're stuck at home.
Houseparty vs FaceTime ๐คณ๐ฟ
3M+ TWEETS
Video chat app Houseparty is starting to catch up with Apple's FaceTime.
What can I make with.. ๐ณ
1K+ TWEETS
Starting with what we have in our pantry and fridge, rather than from the recipe.
Top Home locations ๐ก
38M+ TWEETS
We're spending a lot more time at home. But where exactly?
Whipped coffee โ๏ธ
47K+ TWEETS
This drink is quickly becoming a lockdown favorite after taking off on TikTok.
Re-enacting art masterpieces ๐ฉ๐ปโ๐จ
23K+ TWEETS
From Klimt to Magritte, people are re-enacting their favorite artworks at home.
Gloves vs Masks ๐ท๐งค
21M+ TWEETS
Interest in gloves is growing, just not nearly as fast as that in masks.
Leaving the city ๐ฉโ๐พ
9K+ TWEETS
Small towns and the countryside are looking more and more appealing.
Hanging in there ๐ง๐ปโโ๏ธ
119K+ TWEETS
Not loving it, but not hating it quite yet.
Work vs Health vs Family ๐ผ
371M+ TWEETS
Even during a health crisis, our main concern is still work.
Headshaves ๐ช
32K+ TWEETS
As hair keeps growing, so does interest in headshaves and buzzcuts.
5G ๐ถ
461K+ TWEETS
There's a conspiracy theory suggesting 5G causes COVID-19.
Sirens ๐จ
779K+ TWEETS
They're becoming the background noise to city life.
Touchless ๐โ๐
11K+ TWEETS
Payments, elevators, handles, and faucets.. surfaces are everywhere.
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