Mapping the New Normal
As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal
Roblox Fashion 🟥 👕
40K+ TWEETS
Interest in attiring digital avatars has sustained since the start of lockdown
Covid Symptoms 😷
287K+ TWEETS
Which of the virus' symptoms are we most likely to talk about?
Vaccine Nanobots 💉
5K+ TWEETS
News that vaccines contain nanoparticles increases conspiracies around nanobots
Fatigue 😥
5M+ TWEETS
Lockdown fatigue is real
Email Pain Points 📧
163K+ TWEETS
We're getting less annoyed with email habits, systems and etiquette
Ambient TV 📺 😌
76K+ TWEETS
Ambient TV peaks either side of the US election period
Perks ⭐
322K+ TWEETS
In-game perks are beginning to overtake workplace ones
In bed 🛏️
10M+ TWEETS
An uptick in time spent in bed. Colder weather or 2020 fatigue?
Battle of the Bikes 🚴♀️
1M+ TWEETS
Exercise Bikes – leaving Mountain Bikes and BMXs in the dust since August 2020
eBay 📦
20M+ TWEETS
Through normality, lockdowns and beyond, interest in the platform remains strikingly consistent
Convenience Food 🍔
22M+ TWEETS
Are lockdowns affecting our love for sandwiches and burgers?
Wholesome 🌱
6M+ TWEETS
Because the world isn't, right now.
Strava 🏃♀️
132K+ TWEETS
Are lockdown runners keeping up their healthy habits?
Gumroad 📲
2M+ TWEETS
One of the many sites benefiting from direct-to-audience sale of premium content
Alcohol 🍸
47M+ TWEETS
Beer slumps, wine holds steady and cocktails suddenly soar
Disappointed 😞
15M+ TWEETS
We're feeling increasingly let down
Productivity software ⚙️
71K+ TWEETS
WFH means a rise in productivity apps and software
Career perspectives 💼
158K+ TWEETS
People felt lucky to keep their jobs. That's now been replaced by feelings of stagnation
History 📜
22M+ TWEETS
We're becoming increasingly preoccupied with our place in history
TV 📺
452M+ TWEETS
It's one of the biggest topics out there, and it's only getting bigger.
Lockdown linguistics 👫 🏘️
25M+ TWEETS
Gatherings and households: the words on everyone's tongue
Standing desk 🚫🪑
65K+ TWEETS
The standing desk is here to stay.
Bicycles 🚲
16M+ TWEETS
The original self-isolating way to get around
Trauma 😖
18M+ TWEETS
Clearly, it's been that kind of a year.
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