Mapping the New Normal

As new behaviors emerge, a new shared reality is setting in, waiting for us on the other side of this crisis #NewNormal

Fitness Products 🏃‍♀️

1M+ TWEETS

The return of Fitbit, with Garmin making way

Electric Vehicles 🚘

17K+ TWEETS

Is focus on home living behind at-home charging overtaking interest in public stations?

Fakeaway 🥡

19K+ TWEETS

A resurgence of recreating take-out favorites at home

Health Insurance 📝

6M+ TWEETS

The health insurance conversation returns to pre-pandemic levels

No Code 🖥️

467K+ TWEETS

We're seeing the steady rise of the no-code movement, expanding software design beyond developers

Sourdough 🍞

670K+ TWEETS

The trend for home-made sourdough didn't stick around, barring a renaissance one year one....

TikTok Recipes 👩‍🍳

26K+ TWEETS

Where are people getting their recipe ideas? TikTok

Hybrid Office 🏢

37K+ TWEETS

The idea of a workforce dividing time between offices and WFH is gaining traction again

Long Covid 😷

619K+ TWEETS

Globally, mentions of 'long covid' have overtaken those of patients requiring ventilators

Generational Semantics 🥑

7M+ TWEETS

We've been hearing a little less about millennials and a bit more about 'Gen Y'

Environmental Concerns 🌳

1M+ TWEETS

Interest in deforestation is returning to pre-pandemic levels fast than ocean pollution

Clubhouse 🎧

2M+ TWEETS

The rise of the voice-only, invite-only app

Arcturians 🚀

13K+ TWEETS

Belief is growing around a race of planet-healing extraterrestrials

Roblox Fashion 🟥 👕

40K+ TWEETS

Interest in attiring digital avatars has sustained since the start of lockdown

Covid Symptoms 😷

287K+ TWEETS

Which of the virus' symptoms are we most likely to talk about?

Vaccine Nanobots 💉

5K+ TWEETS

News that vaccines contain nanoparticles increases conspiracies around nanobots

Fatigue 😥

5M+ TWEETS

Lockdown fatigue is real

Email Pain Points 📧

163K+ TWEETS

We're getting less annoyed with email habits, systems and etiquette

Ambient TV 📺 😌

76K+ TWEETS

Ambient TV peaks either side of the US election period

Perks ⭐

322K+ TWEETS

In-game perks are beginning to overtake workplace ones

In bed 🛏️

10M+ TWEETS

An uptick in time spent in bed. Colder weather or 2020 fatigue?

Battle of the Bikes 🚴‍♀️

1M+ TWEETS

Exercise Bikes – leaving Mountain Bikes and BMXs in the dust since August 2020

eBay 📦

20M+ TWEETS

Through normality, lockdowns and beyond, interest in the platform remains strikingly consistent

Convenience Food 🍔

22M+ TWEETS

Are lockdowns affecting our love for sandwiches and burgers?

TrendsTV 📺

Go deeper

How the gaming audience changed over lockdown
9/10/2020

How the gaming audience changed over lockdown

How the top concerns of CIOs shifted during Covid
9/2/2020

How the top concerns of CIOs shifted during Covid

The Airline Social Brand Personality Index: Before and After Covid
8/31/2020

The Airline Social Brand Personality Index: Before and After Covid

US Higher Education: the impact of a tumultuous year on Ivy League brands
8/27/2020

US Higher Education: the impact of a tumultuous year on Ivy League brands

Revisiting The Public Emotions Framework
7/29/2020

Revisiting The Public Emotions Framework

What’s the world saying about the economy?
7/16/2020

What’s the world saying about the economy?

How the audience for Call of Duty & Animal Crossing grew during lockdown
7/14/2020

How the audience for Call of Duty & Animal Crossing grew during lockdown

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal
6/18/2020

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal

How Substack took over newsletters
6/4/2020

How Substack took over newsletters