The Audience of Generosity with Giving Tuesday

The Audience of Generosity with Giving Tuesday

21st November 2023

Who’s the Audience of Generosity? How has it evolved over the past few years? Where is it going next?

In the run-up to world generosity super-event Giving Tuesday, we speak to Kathleen Murphy-Toms, their Director of Digital Strategy. Kathleen’s unique perspective into the biggest charitable event worldwide gives insight into the ways that audiences give, how they want to give and which specific affects and emotions resonate most with different groups. Kathleen also talks about the wider world of generosity outside of traditional monetary giving and what a more generous world looks like.

The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode. You can access The Audiences Podcast on

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