New – Monitor your LinkedIn analytics data on Pulsar CORE
Gifting season is upon us, and here’s an early one for you: LinkedIn analytics data is now available as a channel you can plug-in on Pulsar CORE to monitor your own page, your content performance, and your audience growth.
Now you can leverage the rich insights from LinkedIn analytics and use it to measure and compare your LinkedIn page performance to your Instagram, Twitter, Facebook, YouTube, and Google Analytics, to get a 360º view of your audience throughout your social and web channels.
So, what’s new?
Here’s what you’ll find once you’ve plugged in:
- Consistency across channels: Comparing your performance across channels allows you to spot opportunities and areas of improvement, whether you’re optimizing your content strategy or reporting on your work. How? By surfacing LinkedIn data in a way that is consistent with all the other social and web channels that you’ve already plugged in, digesting information and extracting insights is easy as pie.
- Consistency in navigation: As with the rest of CORE, you will find your LinkedIn audience information in the Audience tab, and your content’s performance in the Content tab.
- Rich Demographics: The demographics data from LinkedIn is impressive – giving you a demographic breakdown by Industry, Job Function, Job Seniority, Company Size, Location and Devices Used.
- Followers vs. Visitors: We give you two ways to zoom in on your audience demographics: by company followers and by page visitors. The distinction here is important, as the people who follow your company are not necessarily the same people viewing your pages.
- See who views what exactly: On top of that, for your page visitors you can even filter by each of the pages that make up your company profile: Home, About, Life, Jobs, People, Ads – and see how the audience changes.
- Organic vs. Paid Insights: If you’re promoting content or pushing out ads on LinkedIn, this little nugget of information is vital for you. This is available from an Audience as well as a Content point of view. In the Audience tab, you can see your New Followers, split by organic and paid followers. Paid followers are those followers you’ve acquired through LinkedIn Ads or Sponsored Content.
- In the Content tab: you will be able to see which posts are performing better organically versus those that aren’t, and therefore make more-informed decisions on whether to promote said posts or not.
- Posts performance over time and its effect on page views: this view has a lot of information packed into it. For starters, you will see how well posts have done over a time period, like on any other channel on CORE. Here however, you will also be able to see which pages were visited by how many visitors – from which you can infer how certain posts contribute to spreading your content further and increase traffic to your various pages.
- Historical Data: Can you handle any more good news? Well, your historical data is available going back for 12 months from the moment you plug in.
So, how do you get access?
LinkedIn analytics is already available to all CORE users. You simply need to plug in your LinkedIn company profile and we’ll immediately start collecting your LinkedIn analytics. See here (scroll down) for a step by step.
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