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How to find & define your target audience: the topic-to-audience approach

Beyond demographics: how to research your target audience

Beyond demographics: how to research your target audience

The latest from the Brand Misinformation Index: Amex & J.P.Morgan

Introducing Broadcast data on Pulsar

My Aesthetic: the fashion & interior trends behind an expression

The latest from the Brand Misinformation Index: Google & Facebook

Thawing out the social & audience data behind an iconic ‘white good’: the fridge