What is audience intelligence?
In a nutshell, audience intelligence is a process that consists of
- Finding and understanding insights obtained from audiences
- Pinpointing what types of content resonates with an audience from the perspective of their behavior, specific moments and related topics that people enjoy discussing and talking about all the time
- Coming up with marketing strategies that target these audiences based on the insights you’ve gathered
It’s essential that audience intelligence is part of your marketing strategy in the modern digital world - with a plethora of content noise saturating the market. Without audience intelligence, your cherished campaigns are likely to miss their desired target audience.
Audience intelligence is the evolution of social listening - providing you with all the essential digital signals you need to identify specific audiences and engage with them through impactful, targeted creative campaigns.
Some of the very best audience intelligence platforms available today provide insights into behaviors, moments and topics across social media and the social web which allow you to segment a wider audience and create specifically targeted marketing campaigns that will resonate with those you’re looking to engage with.
What are the benefits of using audience intelligence tools?
Audience insights that focus on the behaviors, opinions and lifestyles of the audience you are looking to target can have a major impact on new marketing campaigns, advertising, product development, content creation and curation and plenty more.
Audience intelligence tools provide audience insights for both industries and individuals, offering brands and agencies he opportunity to pinpoint lucrative potential within the market.
Audience intelligence tools also offer easy access to your influencers and micro-influencers - as you can pinpoint who they are, measure their reach and engagement levels and discover how much of an impact they’re having on your audience.
