The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Met or MOMA? NYC’s favorite social museum

How did a spotty dress from Zara go viral online?

On-demand webinar: listening to prospective students for insights & admissions strategy

Virtual influencers: what do they say, who follows them and why?

What do people complain about to airlines? And which airlines get the most?

Audience-first fashion & beauty trends in a DTC world: on-demand Webinar

Will being woke & inclusive help (or hurt) your game/movie?

Social Football Report – Fan Engagement in the Premier League 2018/19

Apology videos that work, and ones that only make it worse

Why do people watch Love Island?

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

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    Transactions & Reactions: The Online Credit Card Conversation