The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Who makes up the #MarketingTwitter community?

Social Listening, Insight and Strategy, in that order. 9 Key Takeaways

Tuning in to different audiences: how vintage TV soundtracks resonate online

Illustrating impact: visualizing data to tell better stories

What types of language & appeal prompt generosity?

Pumpkin Spice stages mini-revival – but more ‘Basic’ than ever

Giving Tuesday: How a charity hashtag turned into a global movement

Introducing Pinterest Data on Pulsar: visual trends & insights