The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Behavior

Giving Tuesday: How a charity hashtag turned into a global movement

An evolution in both audience composition and network effects
Marketing

Introducing Pinterest Data on Pulsar: visual trends & insights

Tap into the visual discovery platform
Marketing

How search insights complement social media data

Comparing implicit and explicit signals using Pulsar
Marketing

The Webinar is here to stay

The most dominant B2B marketing trend from the #NewNormal will continue to thrive in 2021
Marketing

Christmas Ads 2020: Controversy overtakes festivity (of course)

The debate around representation means food & shopping barely register as topics
Insights

One of the biggest marketing campaigns this year was a fight

“From the United Kingdom”…to a global audience?
Marketing

What is Audience Marketing?