Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.
Who makes up the #MarketingTwitter community?
Social Listening, Insight and Strategy, in that order. 9 Key Takeaways
Tuning in to different audiences: how vintage TV soundtracks resonate online
Illustrating impact: visualizing data to tell better stories
What types of language & appeal prompt generosity?
Pumpkin Spice stages mini-revival – but more ‘Basic’ than ever
Giving Tuesday: How a charity hashtag turned into a global movement
Introducing Pinterest Data on Pulsar: visual trends & insights
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