Author
Nikita Gundala

Nikita Gundala

Content Marketing Executive, APAC

Nikita Gundala manages brand marketing and thought leadership for Pulsar Group across the SEA and ANZ markets. With over three years of first-hand experience in the influencer marketing and PR industries, she specializes in translating real-time insights and audience intelligence into actionable content. Nikita holds a master’s in Marketing and Digital from ESSEC Business School, Singapore. She has contributed to the wider industry conversation by co-authoring articles and reports for The Business Times Marketing Interactive.

How do you measure your reputation? Personal Care Brand Spotlight

  • Beauty

Journalism as brand equity: how audiences perceive news brands

  • Media

In depth, on the go: where podcasts & journalism meet

Nike vs Adidas: two different Euros campaigns, two different audiences

  • Sport

The Singapore brand: how global audiences perceive the city-state

Veganism: has the vegan revolution stalled amongst audiences?

Block Party – how Gen Z fans punished stars over perceived ethical inaction

  • Type

  • Industries

Audience intelligence, in your inbox: sign up to get the latest trends, insights & case studies

Spotlight