What kind of insights can you draw from social data?

The insights social data can provide are plentiful - thanks to the vast numbers of active users on social media and the capability of many audience intelligence tools used today. Some fundamental insights social data can provide us are listed below:

Consumer opinion on your brand

You can achieve a far greater understanding of the conversations your target audience are having on social media about your brand by collecting social data and segmenting based on specific industry or brand-related topics and keywords.

Social listening tools also allow you to track consumer emotion and sentiment - providing an even bigger picture as to the opinion of your individual brand campaigns and overall marketing strategy.

What your target audience cares about

You can monitor how your audience changes in real time with the help of social data - providing a much deeper understanding of who your audience is and what their interests are.

As you start to notice trends in the topics of conversation, you can tailor your social strategies and even your product campaigns to meet the needs of your audience.

An overview of your campaign performance

It’s not just clicks and likes that determine the success of your campaign. Social data provides a whole host of insights into the performance levels of any campaign you’ve run historically - so you can work out whether you’re reaching the right people, saying the right things and impacting conversation around your brand in any way.

How consumers are using your products

Social data can be segmented using image analysis - among other tools - for a greater understanding of how your product is being used.

Instagram, Twitter and Facebook all feature images regularly on their feeds, which is why being able to analyze them is vital to achieve an accurate assessment of how your products are being used.