How is social media research conducted?

Social media research relies on a set of tools and methodologies that focus on extracting and analysing data gathered from the internet and all varieties of social media channels.

An example of social media research is aggregating social data that’s tied to specific events or issues. Social data provides insights based on behavioural, thematic, spatial, emotional and many other aspects.

Social media research proves to be a very useful resource for understanding how social media channels are used - from who’s using them to what people are saying. Social media research focuses on the idea of monitoring social behavior online - which includes observing the content produced on social media channels.

Social media research at Pulsar

Social media research at Pulsar is carried out using advanced analytics tools that harness the power of social listening and audience intelligence capabilities.

The research conducted through social listening includes both continuous and one-off research programs that integrate quantitative and qualitative methodologies - ultimately turning audience data into strategic insights that can benefit product launches, marketing strategies and content campaigns.

The social media research we carry out at Pulsar is designed to go further than providing generic analysis solutions. Instead, we can help you solve distinctive business problems using custom analytics models for all kinds of industries including Film & TV, News, Gaming, Sports and Fashion.