Self-transformation and shelf transformation: mapping online conversations around GLP-1 drugs & food
- Food & Drink
GLP-1 – or ‘weight loss’ – drugs are forcing a rethink of how people eat, what food is worth, and why choices are made. Our latest study breaks down how these shifts are beginning to impact the items people express preference for, based on analysis of over 920k social media posts.
This new Pulsar study maps how GLP-1 and food conversations are evolving in real time. Using Narrative Intelligence and audience-first analysis, we uncover the cultural, psychological, and behavioral changes that will reshape category strategy, product innovation, and messaging in the years ahead.
What you’ll learn:
- How GLP-1 is changing how consumers think about food, and what that means for positioning and value propositions
- What people choose when every calorie counts, and how this reshapes demand for functional, nutrient-dense formats
- Who influences perception and trust in the GLP-1 food conversation, and where authority is shifting
- Why these shifts matter for the future of food, drink, and wellness brands, from innovation to communication strategy
If you’re a Pulsar customer, contact your account team to learn how to leverage Pulsar to strengthen your campaigns and strategy. If you’re new to Pulsar and want to learn more, simply fill out the form below.
This article was created using data from TRAC
