Sharpen up your creative and planning strategies. Use Pulsar to find the right segments and communities so you can tailor your content with precision.
What defines your audience as a group? Pulsar helps you deep-dive into their characteristics so you understand what marketing works best.
How is your marketing doing right now? Benchmark and map your impact by comparing to your competition in real-time and discover new opportunities.
Keep tabs on your competitors, get a macro and micro view of any category uncovering trends, unmet needs and players in order to identify barriers and opportunities.
Stay ahead of the curve by uncovering the patterns pointing to future developments for specific demographics, topics or industries.
Explore what your audience thinks of your brand, your products and your competitors. Use the insight to improve your branding, positioning and innovation strategy.
Public data streams are only the tip of the iceberg. Access the most representative, complex and actionable data sources such as Facebook, Instagram and LinkedIn to gain insights at scale.
The language of social has evolved. Keep up with advanced image and video mining to complement Pulsar’s cutting edge natural language processing.
Pulsar’s visual interface is designed to help you manipulate, explore and interact with data in an intuitive way. Answers, not data.
Not all data is created equal. Different datasets require different tools. From Emotion to Image analysis, Pulsar’s Modules allows you to choose what algorithms to use to extract the insights that serve your needs best.
Social data is now part of the marketing toolbox but it’s been stuck in a silo for too long. Pulsar integrates it with other behavioral and industry datasets (such as Google Analytics) to give you a 360-degree view of your audience, not just their social voice.
Different industries and different audience require different lenses. Move beyond one-size-fits-all analysis with Pulsar vertical frameworks designed to extract custom insights by category and product.
Whether it's Trend, Visibility, Visual, Semantic or Network analysis, our high performance algorithms help you navigate huge amounts of data to find the signal that really matters.
We chose Pulsar as our preferred social media listening partner because of its advanced analytics capabilities such as the possibility to combine topic, audience and content searches together with its intuitive interface.
I have no hesitation in recommending Pulsar TRAC to anyone who is looking for a high quality social insight platform and who wants to work with a team that can add real value to your social strategy.
The most visually appealing, intuitive, and intelligent social listening platform I’ve ever used, by some way.
Great user experience, excellent data visualisations, good data analytics, easy to use and has the best breadth of data analytics available.
The insights garnered from Pulsar have been vital to the planning and success of content we have created for our client. It’s another piece of the insights puzzle that helps us to get the maximum impact with activity we execute.
Pulsar has proved to be a very useful tool for our company. We use it for research on behalf of our clients and our own marketing teams. It allows you to capture a huge amount of data and then filter it down according to your needs.
We love using Pulsar because it always gives us a rich seam of information to mine. The data visualisations really help to contextualise the noise, and our clients love them so much we include them as standard in our reporting now.
The Pulsar dashboard helps turn your data into easy to digest, actionable insight.