Pulsar

Pulsar is a new breed of social intelligence platform that’s re-inventing social media monitoring (TRAC), customer service (FLOW) and enterprise collaboration (TEAM).

Go beyond keyword tracking to map brand audiences, track how content spreads, and manage your teams to engage effectively with your customers in social media.

Our clients include NBC, O2, Reckitt Benckiser, Tesco, Unilever, Allianz, Burson-Marsteller, Dunnhumby, Live Nation, Mindshare.

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Trust your data

Track conversations in 170 languages, across millions of social and news sources, collecting 100% of the data publicly available. This gives you both the scale and quality of data to conduct robust market research and confident decision-making.

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Measure Reach

Most tools focus on volumes. Proprietary Pulsar algorithms tailored to each social channel weight the visibility of any conversation. This means that you can better quantify the impact of each mention.

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Know your Audience

Identify and listen to a specific group of people in social media. Profile and benchmark your fan base vs competitors to understand who they are, what they like and who they are connected to for richer segmentation and incisive planning.

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Track Content

Track any digital content (video, advert, website) on the social web, see how it is shared across networks in real-time and who is sharing it. Understand what drives its viral appeal to drive more relevant and engaging content strategies.

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Visualise Big Data

Navigate your data using 30 full-blown real-time interactive data visualisations to help mine insights at a glance.

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Find Real Influencers

Universal influencers don’t exist. Domain-specific influencers do exist. Influence is based on credibility, trust, reach, network quality and timing.

This is why we measure influence contextually and in real-time, by looking at how impactful people are about a specific topic and within specific social networks and categories. This enables you to target your social communications precisely at those who will amplify your social campaigns the most.

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Giving you context

Content is only the starting point. When a conversation comes in, Pulsar enriches it in real-time with 60 types of metadata, ranging from demographics and behaviours to location, semantic tagging and link analysis. It’s only when you build the context of a conversation that you see the full picture.

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Advanced Filtering

Pulsar's granular data filters include User Bio search, Klout, Reach and Engagement levels. These give you the ability to quickly make sense of complex datasets by slicing the data via audience segment, behaviour or influence.

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Social Customer Service

Manage high-volume customer enquiries with fluid workflow management tools designed to support large teams. Automatically categorise all the incoming messages from your customer base and prioritize the most important ones and take action.

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Insight & Strategy

Pulsar is run by a global team of experienced social media researchers and planners with a robust mix of qualitative and quantitative experience. The team will help you set up your projects and deliver continuous strategic insight and recommendations via a range of customized reports.

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Connect the Dots

Aggregate multiple datasets and queries in customised visualisations to fit the needs of your business and make the analysis process more relevant, efficient and real-time.

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Global Team Intelligence

Boost discovery, productivity and collaboration by keeping the finger on the pulse of your organization. Pulsar's Team is a social enterprise analytics tool designed to help you stay on top of relevant conversations happening within your company, discover what your teams are working on, find the experts in your company and gather real-time intelligence from your global teams.

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Smart content marketing

Boost channel and content effectiveness by optimising your social publishing activity with audience behavioural data helping you target the right communities, at the right time, with the right language.

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