Pulsar TRAC
An advanced social intelligence platform designed for researchers and planners by researchers and planners. We have developed a robust research framework to analyze and interpret social data to move the industry beyond basic keyword social media monitoring.
With the most intuitive dashboard available, Pulsar TRAC is the only platform that allows you to mine big social data by: Topic (keyword tracking), Reach (visibility analysis), Audience (mapping and segmentation), and Content (diffusion through networks).
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Trust your data
Track conversations in 140 languages, across millions of social and news sources, collecting 100% of the data publicly available. This gives you both the scale and quality of data to conduct robust market research and confident decision-making.
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Measure Reach
Most tools focus on volumes. Proprietary Pulsar TRAC algorithms tailored to each social channel weight the visibility of any conversation. This means that you can better quantify the impact of each mention
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Know your Audience
Identify and listen to a specific group of people in social media. Profile and benchmark your fan base vs competitors to understand who they are, what they like and who they are connected to for richer segmentation and incisive planning.
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Track Content
Track any digital content (video, advert, website) on the social web, see how it is shared across networks in real-time and who is sharing it. Understand what drives its viral appeal to drive more relevant and engaging content strategies.
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Visualise Big Data
Full-blown, real-time, interactive data visualizations to help you mine complex social data at a glance.
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Find Real Influencers
Universal influencers don’t exist. Domain-specific influencers do exist. Influence is based on credibility, trust, reach, network quality and timing.
This is why we measure influence contextually and in real-time, by looking at how impactful people are about a specific topic and within specific social networks and categories. This enables you to target your social communications precisely at those who will amplify your social campaigns the most.
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Giving you context
Content is only the starting point. When a conversation comes in, Pulsar TRAC enriches it in real-time with 30 types of metadata, ranging from demographics and behaviours to location, semantic tagging and link analysis. It’s only when you build the context of a conversation that you see the full picture.
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Advanced Filtering
Pulsar's 14 granular data filters include User Bio search, Klout, Reach and Engagement levels. These give you the ability to quickly make sense of complex datasets by slicing the data via audience segment, behaviour or influence.
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Dynamic Taxonomies
Tag and annotate any piece of content and author using custom taxonomies to enable advanced content analysis and real-time segmentation.
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Insight & Strategy
Pulsar TRAC is run by a global team of experienced social media researchers and planners with a robust mix of qualitative and quantitative experience. The team will help you set up your projects and deliver continuous strategic insight and recommendations via a range of customized reports.
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Connect the Dots
Aggregate multiple datasets and queries in customised visualisations to fit the needs of your business and make the analysis process more relevant, efficient and real-time.
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