Continuous and one-off research programs integrating quantitative and qualitative methodologies, to turn audience data into strategic insight

Industry-specific insights

Generic analysis won’t solve your distinctive business problems - so we’ve developed custom analytics models for industries including Film & TV, News, Gaming, Sports & Fashion. Industry-specific frameworks from social media research deliver contextualised, action-oriented insights.

Marketing effectiveness

Independent, objective marketing social media research and measurement quantifies your campaign performance and identifies opportunities to grow engagement, reach and ROI

Audience discovery

Who are you reaching, who do you want to reach, and how do you target them? Discover the key segments and personas in your audience with our real-time cluster analysis based on affinities, behaviors, and demographics

Creative development

Great campaigns are built on deep human truths. Dive into your customer’s world with our creative planning research helping you tap into the mindsets of your audience and craft the messages, imagery and experiences that click

Brand and product strategy

Every day, billions of people share their needs, habits, and experiences online. Our research analyses behavioural and emotional signals from the online audience to find opportunities to fine-tune your brand and product proposition - or develop something entirely new

Case Studies

Case Studies

How Raconteur used Pulsar to understand and create highly relevant content for a CFO target audience

Content agency Raconteur specialise in creating high-quality business content for the C-suite. Pulsar helps...
White Papers

A framework to identify the purrfect influencer for marketing on Instagram: through the eyes of ‘cat-fluencers’

People’s loyalty to large influencer accounts on social media can wax and wane, but...