Audience Insights

Access to audience data doesn’t mean access to audience insights: but with the right tool, the world’s largest focus group is at your fingertips. 

Your audience is online, in the billions: but how do you separate the signal from the noise?

Spot patterns and opportunities by applying industry-specific AI to Twitter, Facebook, Instagram, TikTok conversational and behavioral data. Then use those audience insights to create campaigns that resonate and drive your marketing and product strategy forward.

Identify the top communities,
glean audience insights

Segment your audience by their interests, demographics, and digital behaviors. 

Recreate your segments
with audience panels

Recreate your audience personas across social networks Twitter, Instagram, TikTok, Facebook and listen to them on social, for real-time and historical insights.

Audience Insights across social networks

Get to know your audience across Twitter, Facebook, Instagram, TikTok and specialized data sources like Sermo, the physician’s social network.  

Get a granular understanding
of your audience

Drill down into your customer demographics with audience analytics, and get a granular understanding of your key audience segments and what drives them.