Communities

Different people talk about the same topic differently. Discover a whole new way to get social insights

The Future of Social Insights

 

Different communities talk about the same topic differently: that’s why generic social listening will only take you so far.

Communities, our new feature on Pulsar TRAC, allows you to zoom in on your audience by behavior, and gives you a granular view of how each audience segment talks about any topic, unlocking a whole new layer of social insights.

social-insights-audience-segmentation-communities-listening

Here’s how it works:

  • Track any public topic of conversation
  • Break down your audience into communities of interest
  • Get a demographic and behavior profile for each one
  • See how each community talks about the same topic differently
  • Get deeper social insights, to personalize your content and influencer strategy by community

That’s just a couple of clicks total

Developed alongside our partner Audiense, our integration is the only tool on the market that allows you to segment an audience in one click, and then use those same communities to filter the conversation you are listening to.

Here’s what that looks like in practice: we used this feature to break down how many different communities were making up the various facets of the DNA testing conversation.

Ready to see it in action?
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