Sustainability: what does it even mean today?

Sustainability: what does it even mean today?

17th February 2021

Sustainability is one of the 21st century’s defining ideas – and words. 

But the idea can mean something very different to different people. From brands, consumers and investors to charities and institutions, individual communities bring their own perspectives and definitions. 

What We Talk About When We Talk About Sustainability


We looked at over 8 million individual data points drawn across Jun-Dec 2021 from Twitter, Reddit, TikTok, Instagram, Pinterest, News and Search data, amongst a number of other sources, to better understand the perspectives, behaviors and audiences that the topic attracts.

Top retaillers in the Sustainability conversation


In this report, we’ll examine: 

  • How usage of “sustainability” has shifted over the past decade
  • The key moments in those shifts over the past few years
  • The main audiences participating in this conversation
  • The main industries involved in public conversation around sustainability

To access these insights, presented in a series of data visualisations, simply fill out the form below: