Planning marketing campaigns in a digital landscape marked by misinformation

 

Over the past 10 years, misinformation, conspiracy theories and culture wars have turned the digital landscape into murky territory: many topics have become battlegrounds, where basic facts are questioned, science-backed narratives fragment, polarization grows, and reputations are risked.

In this on-demand webinar, ethical creative agency Media Bounty present new research developed with Pulsar to map how misinformation spreads, with a focus on COVID and climate change.

 

Pulsar and Media Bounty Misinformation and Disonformation webinar

 

In this talk, you’ll be hearing from:

  • Harriet Kingaby, Insights Lead at Media Bounty 
  • Florencia Lujani, Strategy Director at Media Bounty 
  • Patrick Dalgleish, Strategic Account Director at Pulsar

Together, the panel share a playbook on spotting disinformation, devising effective comms in response, and ensuring brand safety.

 

Trends in the climate change conversation

 

Viewing this webinar, you’ll learn:

  • What d/misinformation is and how it impacts organizations and brands online
  • The four dirty strategies affecting information ecosystems
  • How marketers, planners, strategists and comms professionals can plan and campaign safely in this environment
  • How to safeguard your brand, and avoid funding disinformation

You can access the recording by filling out the form below.

Where next?

Uncategorised

Who’s talking about carbon footprints? Using Pulsar for environmental research

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