How UCHealth uses Pulsar to refine target audiences and drive precision marketing
- Agencies
With hundreds of clinics and hospitals throughout Colorado and nearby states, UCHealth is known for pioneering healthcare and delivering exceptional patient experiences. But as competition in the sector intensified, they needed to better understand who their audiences are, which to prioritize, and how to connect with them in ways that truly resonate.
The challenge? Moving beyond broad-based targeting and general polling to build a sharper, insight-led audience strategy. “We had to get a lot more focused on who we talk to,” said Meg McCaslin, Insight Manager at UCHealth. In this case study, Meg tells us all about how UCHealth use Pulsar to:
- Identify the audiences most aligned with their healthcare values and offerings
- Uncover what those audiences care about when it comes to their health and wellbeing
- Track the influencers, communities, and topics driving conversation around care, innovation and health longevity
Now that Pulsar is embedded in how UCHealth approaches creative and campaign planning, Meg’s team creates smarter campaigns, sharper segmentation, and a clear sense of direction. From mapping sub-audiences to developing message resonance, they’re using audience intelligence to stay relevant and responsive in the fast-evolving healthcare landscape.
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