Decoding the alternative milk conversation


Alternative milks have moved from fringe quirk to supermarket mainstay. But the conversation around these non-dairy alternatives is only growing in size and complexity, as different ingredients fall in and out of favour, become embedded in pop culture, or even find their legal status challenged. 

It’s a discussion that plays out in the realm of consumer behavior, as we identify the reasons behind people choosing alt milks (hint: ethics feature less than you might think). But it also makes its way into politics and pop culture, with communities co-opting language for their own means. 

Within this category report, we explore: 

  • The brands who are front of mind in the wider alt milk conversation 
  • The different communities talking about oat, almond and soy milks online 
  • The spread of contentious news stories relating to alt milks, such as Oatly’s Blackstone backing and the EU’s ban on products being marketed using dairy-related terms 
Download our category report below to discover how the alternative milk conversation has played out across the english-speaking world.



Where next?


The Covid Vaccine Sentiment Index: tracking public attitudes toward each vaccine

How public opinion is developing around each vaccine, from Pfizer BioNTech to Oxford-AstraZeneca

Introducing Pulsar First: upload your first party data into Pulsar

Import your owned data into Pulsar (via API or .CSV) to unlock deeper customer insights