AI Chatbot Brands: the Social Brand Personality Index | ChatGPT, Claude & Gemini

While we often don’t immediately think of them as such, AI large language models (LLMs) have become powerful brands – brands that could become as essential to users as Gmail, WhatsApp and Netflix. Their success hinges on being the dominant product for their audience, with the degree to which people recognize and trust these brands ultimately determining whether they succeed or fail. 

Download our report – AI Chatbot Brands: the Social Brand Personality Index – to dive in.

OpenAI’s ChatGPT currently dominates the conversation in terms of volume compared to Anthropic’s Claude and Google’s Gemini. But if users don’t trust it, find it fun to use, or its functionality slips behind competitors, OpenAI’s growth potential could be seriously inhibited.

It’s crucial to understand how these products are perceived by audiences and examine the kind of attention they’re getting. 

By focusing on audience data across our different metrics of Functionality, Excitement, Sincerity, Curation and Credibility across 2023 and 2024, we can examine the position of each brand’s market presence and potential for future growth.

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