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The New Social Currency: A report on the mainstream rise of cryptocurrency through the lens of social data

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As we settle into 2018, the aggregate value of all cryptocurrencies - digital currencies issued and secured through decentralized software and encryption - is nearing $500 billion. In this research report, we delved into the data exploring discussions across social media channels, totalling nearly 5 million mentions around cryptocurrency buzz to shed light on the hype from a completely new angle, focusing on the following research questions such as: To what extent is the “mainstream” social audience aware of, and genuinely interested in, cryptocurrency?

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