Pulsar Research

Let us do the work for you. Our team of researchers and planners are here to help you scope your brief, deliver insights and craft strategies from one-off, or continuous programs. Our solutions integrate public and company consumer data and leverage both qualitative and quantitative methodologies, from data science to ethnography.

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Audience discovery

Who’s in your audience? What do they have in common? Discover the key segments and personas in your audience with our real-time cluster analysis based on affinities, behaviors, and demographics.

Planning insights

What is the most effective way to talk to your audience? We help you uncover the most relevant creative platforms and targeting strategy to reach your audience and engage them in a meaningful way.

Innovation platforms

How is your audience using your products? What do you need to change in order to launch into a new market? We help you fine-tune your proposition or develop a new one using behavioral and psychographic data.

Marketing effectiveness

How’s your marketing doing? How is the audience responding to your campaigns? Can you get better results for your investment? What do you need to do to improve engagement, reach and ROI? We use demographics, behavioral and affinities data to help you measure and improve your marketing by making it more relevant to your audience.

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