What kind of insights do you get from social data?

Monitoring your brand and your industry

You can use social data to monitor the major talking points within your industry - while also benchmarking the performance of your brand against competitors.

These insights provide a clearer understanding of what works within your industry - and ultimately for improving on social, content and overall marketing strategies.

Discover your social audience and those engaging with your content

While you can increase your understanding of who’s speaking about your brand online - you can also identify who your social audience really is, from learning whether your followers are your genuine target audience to whether those speaking about you are relevant to your brand or campaigns.

You can better understand audience sentiment, behaviours and interests for greater depth into audience demographics and a more targeted approach to marketing strategies, product launches and brand campaigns.

Measure the social engagement your content generates

As many businesses are looking to create content that works for their audiences - marketing teams are keen to discover whether or not their content is engaging enough and performing well in comparison with their competitors.

Social data insights are provided from the social engagement of every piece of content published, as well as the micro-influencers who have shared the content. With this information you can maximise reach and engagement of the content you distribute.

Serve your audience based on what they like

With social data you can identify brand affiliations, interests and frequent topics of discussion - and not just basic demographic information about your audience. This information uncovers new ways to reach audiences, identify partnership opportunities and optimize the message your brand sends out.

With these insights you can discover exactly what brands, topics and interests your audience has - and then ultimately work on product discounts, rewards and promos that are targeted to the specific interests of your audience.