How does social and web data differ?

Below we highlight the two separate definitions of social data and web data:

Social media analytics tools are used to collect information from social networking sites including Facebook and Twitter - while also gathering comments made on news feeds, forums and blogs from other media websites.

Social listening is aggregating and assessing what is being said about a company, individual, product or brand on the internet.

Social media monitoring and analysis focuses on looking for trends that includes choices made by consumers in real time, sentiment analysis and behaviors online.

You can gain a far greater understanding of consumers from social analytics tools that use social data for insights into brand users, including their age, gender, interests, educational background and hobbies.

Behavioral analysis lets businesses adjust their campaigns and content to increase the chances of it being engaged with and shared. Brands can also learn more about audience behavior and micro-influencers to better understand who they should be engaging with.

Website analytics involves measuring and analysing website traffic data to get a better understanding of user behaviour on your web page, in a bid to improve conversion rate on your website.

Companies use web analytics for a variety of reasons:

Web analytics is focused on improving user experience online - and from there you can begin to understand how your audience behaves when they visit your website and what needs to be done to improve their experience.

You can also get a better understanding of website traffic to ensure your budget is being dedicated to the right areas of development. You can discover which source is providing the majority of traffic and pursue this to improve on overall web traffic.

You can also track the mass interaction of users on your website, with a key focus on certain specific elements of your web page that then ultimately lead to accurate assumptions as to what needs to be changed.