How Videos Go Viral – Presentation Slides

3rd June 2014

At the end of May we joined two social media events: Social Media Café London (May 23) and Social Media World Forum NY (May 28-29). It was really great meeting so many peers, getting inspired and sharing our work with the world.

Francesco D’Orazio (VP Product) and Jess Owens (Social Media Research Manager) presented our How Videos Go Viral study which takes a unique approach to exploring how popular content spreads on Twitter: by looking at the structure of its audience. We shared the common traits of viral content and how brands can leverage them in order to optimise their content strategy.

We wanted to share the presentation with you here as well, in case you missed it or if would like to have a look at it in more detail:


If you’d like to understand how Pulsar can help you develop a data-driven content strategy, get in touch at [email protected].