Communities

Different people talk about the same topic differently. Discover a whole new way to segment your audience. 

Conversation Analysis + Audience Segmentation in one tool

 

Traditionally, marketers have used a couple of different solutions to understand online audiences: an audience segmentation tool, and a conversation analysis tool. 

Pulsar lets you to carry out both tasks in one end-to-end solution, allowing you to unlock deeper insights and tailor your marketing and influencer strategy. 

social-insights-audience-segmentation-communities-listening

Here’s how it works:

  • Track any public topic of conversation
  • Segment your audience into communities of interest
  • Get a demographic and behavior profile for each one
  • See how each community talks about the same topic differently 
  • Get deeper social insights, to personalize your content and influencer strategy by community

That’s just a couple of clicks total 

 

Our integration is the only tool on the market that allows you to carry out an audience segmentation in one click, and then use those same communities in your audience to filter the conversation you are listening to.

What does it look like in practice? Take a look at how we used Communities to break down how many different communities are talking about the DNA testing kit conversation.

Ready to see it in action?
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