Pulsar is the world’s leading audience intelligence platform—harnessing rich data sets, AI and human minds – so our clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society.
Born Out of a Research Agency
Pulsar was created in the early 2010s within the social insights practice at innovation consultancy Face. When some of Face’s clients began asking for tools to understand the conversations happening on social media, going beyond simple analytics to unlock insights around their online audiences, Pulsar was born.
From Social Listening to Audience Intelligence
Over the years, as Pulsar grew to hundreds of clients and dozens of employees, its focus remained on going beyond traditional social listening and analytics and into putting audiences at the center of any analysis. Bringing those kinds of advanced audience insights onto an intuitive platform ensured that audience insights were no longer just accessible to researchers, but also belonged to marketers, creatives, strategists, and comms professionals looking for the next big idea.
A New Home
In 2019, Pulsar joined the AIM-listed Access Intelligence group, owner of Vuelio and ResponseSource, with the goal of creating an end-to-end marketing & comms solution. This set Pulsar and Audience Intelligence on the path to creating a proposition that directly connects insight generation to marketing strategy and execution.
With Access Intelligence’s acquisition of the Isentia in 2021, Pulsar and the group saw their client base - and expertise - expand to include the APAC region. In 2022, Pulsar opened its Sydney office, to join those already in London and Los Angeles, in preparation of bringing audience intelligence to new, global markets. And in the years since Pulsar first set out on its own, it’s become more vital than ever for brands and businesses to understand their online audiences. And we’re just getting started.