Pulsar x Artificial Societies: turning audience intelligence into a live, two-way conversation

Pulsar x Artificial Societies: turning audience intelligence into a live, two-way conversation

6th August 2025

What if you could actually *talk* with your audiences –as in, get live feedback from thousands of people, in minutes– right before hitting 'launch' on that idea? 🔮

Today, we're excited to announce our partnership with Artificial Societies, the YCombinator company that's transforming how marketers, researchers, and comms professionals test creative ideas with their audiences.

Together, we're turning audience intelligence into a live, dynamic, two-way conversation.

Artificial Societies allows you to run creative experiments in minutes with a high-fidelity simulation of your audience: you can test anything from social posts to websites to thumbnails to videos, simulate your audiences' reactions, and get suggestions on how to improve them.

Unlike other synthetic audience solutions, they simulate social interaction between personas in an audience rather than just getting individual feedback from each one. That’s why they call them Societies – rather than Audiences. This approach aligns beautifully with our focus on network intelligence to measure narrative diffusion

So what can you expect from this partnership?

1) Artificial Societies will leverage the depth and real-time nature of Pulsar’s data to generate dynamic societies for audience out there;

2) Pulsar will be adding a simulation layer to current products and some new exciting stealth solutions we have in the works.

Interested in hearing more from James and Francesco on audience simulation, and its role in evolving market research? Check out the podcast the two recorded on the topic.

We’ve been testing some incredible applications for a few months and can’t wait to share them with you. In the meantime, to stay up to date with our latest insights & product news, simply fill out the form below.