Using Pulsar to Power Your New Year Strategy

Pulsar Power Up: Evaluating insights and strategies for the year ahead

As the calendar resets, the new year brings an opportunity for all of us to reflect on what worked, what didn’t, and what’s next. For brands using Pulsar, this process can be a data-driven exercise, leveraging insights from the past year to guide planning for the future - and making the most of what 2025 brings.

At our recent Pulsar Power Up webinar, Beth Hallett-Milner from the Customer Success team showed us how Pulsar’s suite of tools can make this evaluation seamless and easily actionable.

Which tools do I ideally need?

Social listening & Media Monitoring	Audience Analysis & Segmentation	Owned & Competitor Analytics
What the audience is talking about Who they are How to tailor messaging to the audience Build attitudinal audiences	Integrates with TRAC Who they are in more detail Interests & affinities Segments the audience Media consumption Build demographic and psychographic audiences	Review of what is currently working and what you can learn from past campaigns Inform copy & format based on audience preferences

Understanding your brand’s performance is a multifaceted process, and Pulsar offers several tools to help you get a complete picture. Before you start your 2025 strategy, you need to evaluate the tools at your disposal.

Track what’s been said: By setting up a comprehensive search in Pulsar TRAC, you can evaluate your brand’s 2024 conversation. Whether it’s social media chatter, campaign hashtags, or mentions of your competitors, this tool provides a window into how audiences engaged with your brand.

Know your audience: Audience segmentation has become a cornerstone of strategic planning. With Pulsar Audiense, you can dive deep into who’s talking about your brand, how they’re segmented into communities, and what drives their engagement.

Owned channel insights: Pulsar CORE enables brands to benchmark their social performance against competitors and evaluate what resonated on each channel. This includes insights into engagement rates, follower growth, and individual post performance.

How do I action this in 2025?

Of course, data is most valuable when it leads to action. The insights from Pulsar’s tools can help guide your decision-making for the year ahead. Are there gaps in your audience segments that need attention? Did certain campaigns or posts outperform expectations, and why?

Beth emphasized the importance of setting measurable goals. Whether it’s increasing share of voice, boosting engagement on a specific platform, or reaching a new demographic, Pulsar’s evaluation tools make it easier to quantify success. Another key goal can be using Pulsar not only to measure how your brand is performing in 2025, but how your competitors are performing too.

Social media calendars often hinge on key dates, whether that’s product launches or world events. Planning for these moments can be a game-changer. By analyzing competitor conversations around similar events in 2024, brands can identify what resonated and refine their approach to maximize impact this year. However, it’s all about knowing your benchmarks. A full-year report for 2024 provides a snapshot of where your brand stands today. Revisiting these benchmarks in 12 months will reveal how your strategies have shifted the needle.

With companies and audiences alike still settling into 2025, now is the perfect time to assess your brand’s position and recalibrate for the year ahead. Whether you’re focusing on audience growth, campaign optimization, or competitor benchmarking, Pulsar’s tools offer the insights you need to move forward with confidence.

Watch now

Watch the full recording of Pulsar Powerup: Evaluating insights and strategies for the year ahead below.

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