Comprehensive, AI-Driven Audience Segmentation through Social Media

Your audience is not a monolith.


Different communities talk about the same topic differently: identify your target audience and personalize your marketing segmentation strategy.


Fill out the form to book a demo & learn how our award-winning tools can help you with marketing and psychographic segmentation.

Pulsar is the only solution on the market offering both social listening and marketing segmentation in one tool: discover the main communities in your audience, and listen to them through industry and use-case specific AI.


Integrate audience, social media, search, and web analytics data into your marketing segmentation strategy with sources like Amazon, TikTok and the doctors social network Sermo.


Leverage a wide range of industry and use-case-specific AI for identifying target audience data faster

Deeper customer and psychographic segmentation analysis through demographics and behavioral signals, then use those communities to filter the conversation.

Apply audience intelligence to your listening


Identify target audience characteristics, align your campaign creative with your audience’s language and personalize your marketing

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Segment your audiences by affinity to better predict behavior


Speed up your customer segmentation analysis with fast, granular insights from textual and visual data

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All your digital audiences in one place


Avoid blind spots when identifying target audience data, with a 360° view of your audience on social media, across channels and markets, from Instagram to TikTok and Amazon

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