Segment your audience by what connects them, their interests, their demographics and socioeconomic status, and their digital behaviours. Enhance your marketing strategy, moving from a traditional buyer personas tool into dynamic audience segments.
![](https://www.pulsarplatform.com/wp-content/uploads/2023/08/NHS-Logo-Pulsar-Landing-Page-v1.png)
![](https://www.pulsarplatform.com/wp-content/uploads/2023/08/The-Guardian-Logo-Pulsar-Landing-Page-v2.png)
![](https://www.pulsarplatform.com/wp-content/uploads/2023/08/NBC-Logo-Pulsar-Landing-Page-v1.png)
![](https://www.pulsarplatform.com/wp-content/uploads/2023/08/Twitch-Logo-Pulsar-Landing-Page-v2.png)
Draw your audience personas into one tool: from Instagram, Twitter & Facebook to search, first party data, and sources like Amazon, TikTok and Sermo.
Industry and use-case specific AI to surface bottom-up audience insights from both text and visual data.
Profile the audience personas behind each conversation using interests, affinities, personality traits and buying habits.
![](https://www.pulsarplatform.com/wp-content/uploads/2024/04/6.-Pulsar-TRAC-Audience-Segmentation-2-1024x936.png)
Segment your audiences by affinity to better predict behavior
Drill down into your audiences, and get a granular understanding of your key buyer personas and what drives them
![](https://www.pulsarplatform.com/wp-content/uploads/2024/02/1.-Pulsar-TRAC-Data-Sources-1-1024x936.png)
Recreate your audience personas
Draw insights from social and beyond to map out and size new audience personas.
![](https://www.pulsarplatform.com/wp-content/uploads/2024/02/4.Trend-Analysis-Pulsar-Hot-Cool-1024x936.png)
Optimize - or pivot - your campaigns based on real-time insights
Customize your target personas research with powerful filtering tools, leveraging more than 100 variables