Spot patterns and opportunities in behavioral and conversation data with industry-specific vertical AI on our audience insights tool. Then use those insights to create campaigns that resonate and drive your marketing, product and audience content strategy forward.
All your audience research signals in one tool: from Instagram, Twitter & Facebook to search, first party data, and sources like Amazon, TikTok and Sermo.
Industry and use-case specific AI to surface bottom-up audience insights from both text and visual data.
Audience analytics allows you to map the demographics behind each conversation using interests, affinities, personality traits and buying habits.
Segment your audiences by affinity to better predict behavior
Drill down into your customer demographics with audience analytics, and get a granular understanding of your key audience segments and what drives them
Recreate your audience personas
Recreate your audience personas and listen to them on social, in real-time and historically on our audience insights tool.
Optimize – or pivot – your campaigns based on real-time audience insights
Test your audience research hypotheses with powerful filtering tools, leveraging more than 100 variables